icon 441

Development of individual CRM

A CRM system is an important tool for any business. It simplifies the interaction of departments, automates routine tasks and captures the history of interaction with customers: their needs, sales progress and transaction history. There are many ready-made systems on the market that can be bought and implemented in processes in just a few days, but often companies prefer to order the development of individual CRMs, even though it takes more time and resources.

In this article, we will talk about how custom CRMs are better than "boxed" ones, and how such solutions help businesses in practice.

What tasks does CRM solve?

A CRM system is a program for monitoring and managing customer relationships. Its main goal is to help companies improve interaction with the target audience, increase sales, improve customer service and optimize marketing costs.

Let's consider the main tasks that CRM helps to solve:

  • Facilitates work with the customer base . All client data is stored on the virtual cloud and securely protected, so it is extremely difficult to lose it. At the same time, the customer base is as manageable as possible: it can be segmented, a clear structure can be implemented, access can be assigned to it by roles, and separate marketing activities can be launched for each segment.
  • Increases sales . CRM automates processes, so managers spend less time processing leads. They connect with customers faster and know their needs better, because the system shows the history of interaction with each consumer. People appreciate such attention, so they will contact the company again and again.
  • Does not allow loss of leads . Requests from various sources are instantly recorded in CRM and assigned to a specific manager, so no customer contact will be lost.
  • Collects analytical data . CRM collects and consolidates all data on working with customers: how many leads are in work, where they are in the sales abyss, at which stage the most applications are screened, how long it takes from the first contact to closing the deal.
  • It helps to evaluate the effectiveness of managers . The system keeps track of employees' working days, shows how many leads each of them processed during the reporting period and with what percentage of conversion. This helps to determine the efficiency of the staff and to distribute the workload correctly.
  • Improves advertising companies. CRM helps you plan, launch and track the results of advertising campaigns, as well as analyze customer data to create more targeted and effective marketing strategies.
#