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E-commerce is developing rapidly. According to recent estimates, the number of people making online purchases has reached 2.64 billion this year, and this number will continue to grow. Launching an online store gives a business not only access to this huge audience, but also many other advantages:

  • The possibility of automation - you do not need to maintain a staff of sellers, monitor their work schedules, control merchandising and other issues. Up to 90% of routine work can be automated with software.
  • Unlimited expansion of the assortment - if the number of products in the offline store is limited by the area of the outlet, then the online store can introduce new items almost without limit.
  • Increased sales - expanding the range, having real reviews, a flexible loyalty program and 24/7 availability help multiply sales, and therefore profits.
  • Accurate analytics and statistics - online, you can monitor the company's performance in real time, make faster and more accurate business decisions.

Do you want to understand how to start a successful online store? In this article, based on our own experience, we will tell you where to start, how to set priorities correctly and how to avoid common mistakes, and we will consider the popular Laravel PHP framework as the main technology for development.

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