We create 3D/2D configurators, web graphics for sites, shops and apps

Development of 2D/3D configurators for business

Visualization is a must-have for online sales and a serious competitive advantage. Today, consumers are no longer satisfied with a product on display, they want to personally manage it and customize the details. The era of Web3 and total customization has made 2D and 3D configurators an important tool for businesses that strive to increase engagement and shorten the customer's path from interest to purchase. Therefore, more and more companies are interested in developing configurators that allow customers to independently set parameters and restrictions, see the finished version and make decisions faster. A 3D modeling program will become an effective pre-sales tool, especially in segments where the product is variable: furniture and interior, clothing and merch, construction and architectural projects, electronics, cars, packaging, even tourism.

We create interactive configurators that increase conversion, reduce the burden on the sales department and minimize errors during manufacturing or assembly. Ordering an online 3D model configurator means giving customers the opportunity to assemble a kitchen, choose a facade, design an interior, model a T-shirt or complete a PC directly on the website, without managers, PDFs and long discussions.

What is a modeling program?

Online constructor of 3D and 2D objects – a web tool that allows users to configure the parameters of a product or service in interactive mode. Two-dimensional projection is a flat visual, top-view, diagrams. In 3D, you can create three-dimensional models with rotation and animation.

2D and 3D online configurators solve similar tasks, but differ in the level of visualization and technical requirements. The right choice directly affects user engagement and business process efficiency.

2D configurators: interactive logic without visual overload

2D is a graphic editor that allows you to customize a product in two-dimensional space. The user sets parameters: dimensions, colors, materials, shape, arrangement of elements and sees an updated diagram in real time. Along with this, a price calculation, specification, technical drawing or commercial offer can be displayed.

Technical features of the 2D configurator:

• works in almost all browsers, does not require WebGL;
• loads quickly, does not overload the device;
• suitable for use on mobile devices;
• integrates with billing modules, 1C, CRM;
• can export data to PDF, Excel, SVG, DXF and other formats.

The 2D editor is the optimal solution for manufacturing companies and online stores, for which it is important to receive accurate parameters from the client and immediately form a commercial offer or production request.

3D configurators – realistic visualization and immersion

The online 3D configurator gives the client the opportunity to work with a three-dimensional and maximally realistic object. It can be rotated, enlarged, changed in materials, color, details, and in some cases even "immersed" inside the scene.

Technical features:

• uses WebGL, Three.js, Babylon.js or Unity/WebAssembly engines;
• supports physically correct rendering (PBR);
• can integrate with CAD/BIM systems, AR/VR, calculations;
• often implemented as a module within a headless CMS or SPA.

3D configurators open up a completely different level of interaction: the user becomes a co-author of the product, which increases time on the site, depth of engagement, and the likelihood of purchase.

Which online configurator should I order?

3D and 2D online configurators are equally effective for business, but differ in the depth of interaction, visualization and technology. The choice between a 2D and 3D configurator depends on:

• business goals – parameter collection or engagement;
• product – visually significant or engineeringly accurate;
• technical stack – are AR and integrations needed?
• target audience – professionals or their retail clients;
• budget and development timeline .

When to order a 2D configurator

The 2D interface is optimal for flat or rectilinear objects (packaging, tiles, building facades, clothing, furniture models), where the key is the size, shape, and arrangement of elements. Choose a 2D configurator if:

• you work with drawings, plans, diagrams or tiles;
• you need to quickly adjust the parameters: width, height, location, orientation;
• users – professionals (configurators, engineers) for whom coordinates and exact values are important;
• It is necessary to compile an accurate technical specification or prepare a specification.

The online 2D editor is relevant for planning premises in construction, ordering packages by dimensions and folds, cutting materials, and selecting blinds based on the size of window openings.

When is the development of a 3D configurator necessary?

Many products are difficult to imagine in 2D projection, as they need to be seen in space. It is worth ordering a 3D online configurator when you need:

• create a WOW effect and enhance the user's emotional engagement;
• export data to CAD/BIM systems or prepare a model for 3D printing;
• solve the task of large-scale personalization – from layout to appearance and textures.

3D editor for creating models is in demand where volume, realistic visualization and interactivity are important. They make it easy to choose furniture finishes, assemble a car, motorcycle or boat with a 360° view, try on clothes and jewelry online. The 3D online configurator is suitable for designing building exteriors, as well as complex industrial equipment – taking into account dimensions, environment and technical requirements.

Both 2D and 3D solutions can be equally powerful if they are properly integrated into business processes. Sometimes a combined approach is used: pre-configuration in a 2D plane, then visualization in 3D with export to PDF or order. You can also use 2D for quick configuration and output of parameters, and 3D as a “showcase”, for example in interior design, furniture manufacturing and complex industrial products with many options.

Areas of application of the 2D/3D online configurator

Different industries have different requirements for modeling – in one, parameter accuracy and compatibility with production systems are important, while in another, visualization and convenience for the end user are important. Let’s consider the main areas in which configurators bring the greatest business value.

For home planning and interior design

3D planners are necessary to create the interior of an apartment, office and other premises: to zone the space and visualize the situation: to arrange furniture and plumbing, to choose the finish, wall color, lighting. In the field of interior design, configurators of stretch ceilings, wallpaper and decorative elements are in demand. They can be used both by end users for independent planning, and by professionals – configurators and planners.

For landscape design

This is a useful software solution for suburban construction, residential complexes and landscape bureaus. Landscape configurators allow you to design summer cottages, children's and sports grounds, garden paths, recreation areas, greenhouses and flower beds, small architectural forms and landscape elements, taking into account the size, relief and functional zoning.

For merch, packaging and POS materials

3D/2D packaging and branded product configurators allow you to choose the type of box, height, valve, lid type, material, printing, die-cutting, as well as upload a logo and view the layout. This significantly shortens the approval cycle and outputs an order for self-assembled packaging in a few clicks, which is very useful for e-commerce, printing houses and promotional companies.

For construction and architecture

Construction 3D configurator is a program that allows the customer and the developer to model the object and work out all the elements. Such configurators are in demand in the field of private and low-rise construction – for designing houses made of aerated concrete, SIP panels, bricks, modular systems and frame houses. They are also used in reconstruction, insulation of houses and other construction services. In the online configurator for construction, users can visualize various finishing materials for their facade, choose the color of plaster or paint, corner elements, cornices and visualize the final image of the building.

Specialized configurators of engineering objects – pipes, ventilation systems, chimneys – are used to design communications taking into account sizes, shapes, angles and technical limitations.

For windows and doors

2D/3D online configurator allows you to accurately specify the parameters of window and door structures – dimensions, profile type and opening, fittings, double-glazed windows, finish and color. Window, door and partition configurators are conveniently integrated into the websites of manufacturers, dealers and window salons, reducing the time for coordination and calculation.

For blinds, curtains and roller shutters

Manufacturers of sun protection systems and interior studios are in demand for 2D configurators for window structures, with which customers can choose the type of structure, fabric, color, control (mechanical or automatic), dimensions and get a visualization of the product on the window.

For computers and gadgets

PC configurators with compatibility checks are one of the most popular digital tools, useful for online stores, DIY services and equipment suppliers. The user can assemble a system unit, laptop or server by checking the compatibility of components, choosing the configuration, case, cooling, power supply and performance. Such online constructors are used to assemble smartphones, workstations, gaming computers.

For bicycles, mopeds and motorcycles

The program for 3D vehicle modeling allows you to individually assemble a bicycle, moped, scooter or motorcycle: from the frame, wheels and shock absorbers to the engine, paint, handlebars, luggage systems and additional options. The tool is used by niche bike manufacturers and online stores with flexible assembly. The systems can support the calculation of characteristics (power, weight, range), which makes them indispensable when ordering equipment with a non-standard configuration.

For frame modular structures

Online configurator for designing gazebos, racks, canopies, fences, stairs, frames and other structures allows you to specify dimensions, shapes, select materials (metal, wood, polycarbonate, etc.) with high accuracy and visualize the result in 2D/3D format. The program for online 3D modeling is especially popular among manufacturing companies, construction teams and private developers of MAFs and commercial facilities.

For furniture

Online furniture configurators are needed for designing cabinet and upholstered furniture: wardrobes, dressing rooms, kitchens, sofas, shelves, beds, chests of drawers, bedside tables and other products to the desired size and configuration. Users can specify dimensions, facades, filling, modules, material, color, accessories. Such configurators are especially effective for selling modular solutions and custom-made furniture – from wardrobes to sofas.

For clothes and shoes

A simple and convenient 3D editor is critically needed in e-commerce, fashion brands, merch production, modeling of branded or corporate clothing. Often implemented in the format of a 3D showcase or configurator right on the website. Customizers of clothes, T-shirts, hoodies, caps, shoes and underwear allow you to choose a style, color, apply prints, texts, logos and fonts.

For jewelry and accessories

In the 3D and 2D configurator for jewelry and accessories, you can create unique products. These solutions are widely used in eCommerce, especially for brands with a focus on an individual approach and exclusivity. Among the main options in the jewelry configurator are the choice of metal, type of cut, insert, frame shape, engraving and even packaging. In addition, the configurator functionality expands 3D preview, dynamic cost calculation and export of the finished drawing to CAD for jewelers.

For boats and airplanes

These are niche but high-tech online configurators of 3D models of air and water transport, which are used in shipbuilding, aircraft construction, as well as in custom small-scale production. They allow you to configure the hull, choose the type and power of the engine, internal layout, control systems, interior trim and even aerodynamic elements. Thanks to 3D visualization and accurate parametric modeling, they simplify the interaction between engineers, design offices and end customers.

For industrial equipment

3D online configurator for the industrial sector is used in the design of machine tools, production lines, pipeline systems, ventilation units, automation cabinets and other engineering equipment. This is an indispensable tool for B2B companies with non-standardized products and variable assembly, where it is necessary to take into account technical tolerances, dimensions, options. The program can be integrated with CAD/CAM, ERP and CRM systems to transfer technical tasks directly to production or purchasing departments.

For cars

Car configurators allow you to assemble a car by the details: body, color, rims, interior trim, equipment, body kit, tuning. Suitable for both car dealers and companies offering individual tuning or vehicle assembly.

A modern 2D and 3D online visualizer is a full-fledged driver of growth and competitiveness in your business

2D / 3D online visualizer creates a unique experience of customer interaction with the product, significantly increasing the level of engagement and trust. Custom configurator development provides a number of advantages.

1. Sales process optimization. The configurator takes over most of the routine operations: calculations, parameter selection, visualization of options. This reduces the burden on the sales department and designers, shortens the time from first contact to order, and minimizes errors in specifications.
2. Increase conversion and average check. When a customer sees an accurate and realistic visualization of their individual order, they are more willing to make a decision. The ability to change parameters and immediately evaluate the result encourages them to purchase more expensive or additional options, increasing the average check.
3. Reduced maintenance and revision costs. 3D modeling in the online editor helps to avoid misunderstandings, errors when transferring an order to production and the need for adjustments. This saves time and money on revisions, returns and additional approvals.
4. Expand sales channels and improve customer experience. 2D and 3D configurator for business integrates into the website, mobile application and CRM system, making your service available 24/7 and anywhere. Customers get the freedom to experiment with the product on their own, which significantly improves the impression and loyalty.
5. Data analysis for marketing and development. Modern configurators can collect data on user preferences, popular combinations, and “bottlenecks” of choice. This is a valuable source of insights that helps optimize assortment, marketing campaigns, and even R&D.

Implementing a 2D/3D configurator will be the best investment in the digital transformation of your business and will quickly bring results.

Stages of developing a 2D/3D online configurator for business

When creating a 3D editor, we offer a transparent and flexible approach so that the final product meets your expectations as much as possible and brings real benefits.

• Analysis and technical specifications . At the initial stage, we study in detail your business processes, target audience and tasks that an online configurator for business should solve. We determine key functions, necessary integrations, as well as product features – from assortment to variations. Based on the analysis, we form a technical specification.
• UX/UI design. We develop an intuitive interface focused on the end user. In 2D and 3D editors, special attention is paid to ease of selection, navigation, and visual presentation.
• Preparation of 2D elements and 3D models. We develop, adapt and implement figures and models into the online constructor, ensuring their fast loading and smooth operation. Also at this stage we connect the functionality for dynamic parameter changes, interaction with models and visualization.
• Frontend and backend development. When developing configurators, our programmers use modern technologies: React.js or Vue.js help create a fast and responsive interface, Three.js, Babylon.js or Fabric.js – realistic 3D/2D visualization. The backend is implemented with tools such as Node.js, Laravel or FastAPI, with the ability to connect calculations, import, generate specifications and export data.
• Integration with other systems. Upon request, we implement solutions in CMS, eCommerce platforms, CRM/ERP via API to automate ordering processes, cost calculation, control of product availability and logistics.
• Testing and launch. We test the 2D/3D editor online on different devices and browsers to ensure stable operation and high performance. After successful comprehensive testing, we train employees, implement the product, and launch it.
• Support and scaling. If necessary, our specialists provide technical support, monitor the efficiency and correctness of the online configurator, update and scale the functionality taking into account new business needs and market trends.

Why is it worth ordering a business configurator from us?

Online 3D configurator is one of the most popular tools for many formats, areas and scales of business. The best program for 3D modeling will help to shorten the transaction cycle, stand out among competitors and take interaction with the client to a new level. We are ready to create such a configurator for you in the optimal time at an affordable price.

The team of developers, designers and business analysts at AVADA MEDIA has been creating effective and convenient solutions for businesses of various directions and scales for more than 10 years. Thanks to extensive experience and deep understanding of B2B processes in various fields, we can develop a turnkey configurator for any object – from creating 3D models with precise detailing and adaptation to the specifics of your business to full implementation and support of the program. Our solutions are easily scalable, work on any devices and synchronize with external services.

If you are considering implementing a configurator, we are ready to discuss your project, answer your questions, and offer the optimal technical solution that will strengthen your product and accelerate sales.