Platform for automation of loyalty programs EFIR
EFIR is an innovative startup of the Avada Media company aimed at automating loyalty programs. It helps businesses launch personalized and managed bonus systems using virtual cards.
An important advantage of EFIR is the absence of the need to physically carry the card or install additional software for their storage. Users just need to add virtual cards to their Apple Wallet or Google Pay, so they're always easily accessible.
Why does the market need EFIR?
The market is gradually moving away from plastic loyalty cards, and there are many reasons for this:
- Boring design. Today's consumer does not want to spend time filling out forms at the checkout or giving the seller a phone number.
- Inconvenient to use. Many buyers have stopped carrying cards with them and prefer transactions using a smartphone.
- Lack of transparency. Plastic does not provide any information, so the client does not see the number of accumulated bonuses or how much money he has saved. As a result, the value of such a loyalty program is lost.
- High production costs. The creation and distribution of plastic cards is expensive for business, and considering their low return, the feasibility of such investments is a big question.
The EFIR service offers a new approach to launching loyalty programs. It helps entrepreneurs quickly implement effective and flexible loyalty programs that can be adapted to the needs of any target audience.
For the consumer, the EFIR virtual card is a convenient tool for interacting with their favorite brand. It displays up-to-date information on accumulated bonuses and helps you save. And also, it can be quickly issued on your smartphone and used during transactions without any additional software. A little later, we will talk in detail about all the capabilities of EFIR cards, but for now we will consider how the service development process went.
Technologies
Concept selection and testing
One idea is not enough to launch a startup, even a promising one. Therefore, at the next stage, we had to perform a proof of concept. For this we:
- A thorough analysis of the market was carried out.
- We have collected a list of features.
- We selected the most important nodes for the project, such as integrations with Apple Wallet and Google Pay wallets, push notifications, e-mails, and then prepared prototypes for them.
- Developed POC - Proof of concept.
Planning and design
After a successful proof of concept, we were able to confidently start designing interfaces, UX and functionality. Also at this stage, we researched and determined how the discount card customization module would work.
As a result, we received an interactive prototype that visualizes the logic of work and the main features of the platform, and then created the technical documentation of the project.
To increase the ease of use of the service, we divided its functionality into the main site and the user's personal account, ensuring more effective interaction with the platform's functions depending on the client's needs.
- The platform site contains all the necessary information and solves marketing tasks.
- Personal account - a functional personal account in which the company can develop unique loyalty programs, customize and issue virtual cards, interact with the audience through newsletters and track analytics.
We developed an attractive UI design that emphasizes the individuality and unique style of the EFIR service. Special attention was paid to the comfort and intuitiveness of the interface, so that working with the platform does not cause questions and is convenient for all users.
Result: How EFIR works
The main idea of EFIR was uniqueness. The platform should become a convenient, affordable and effective tool that can be used for any scale of business. To achieve this goal, we created a lot of functionality and made sure that the UI was as simple and stylish as possible.
We tell you exactly how the modules were implemented and what tasks they perform:
Registration and personal account of the company
The first thing you need to do to start working with the platform is to register the company in the system and undergo verification using the manager's phone number. This is an important step that allows you to ensure reliable cyber security of data, because in the future EFIR will store personal data of customers.
Creation of loyalty cards
Immediately after logging in, you can proceed to create a loyalty program. And the first step on this path is the creation of a unique and branded discount card.
At EFIR, we have provided 4 main card templates:
- Discounted ones have a fixed discount percentage.
- Discount with accumulation — the size of the discount changes automatically, depending on the amount of funds accumulated on the card.
- Cashback - part of the money spent is returned to the client on the discount card.
- Stamp - the client collects stamps, which are given to him for performing predetermined actions. When he accumulates the required amount, he is given bonuses or discounts.
We created the module for creating virtual cards in a sandbox format. The business owner has the opportunity to change almost everything: the validity period of the card, the size of the discount and cashback, the design, the text on the front and back. This allows companies to produce individual cards that match their corporate style.
Issuance of a card
To issue a pre-created discount card, the client does not need to spend time at the cash register and fill out paper forms. The algorithm of actions is as simple as possible: the user scans the QR code at the checkout and gets to the registration form, enters his data and instantly receives an active virtual card that can be used right now.
Integration with Apple Wallet and Google Wallet
To store the EFIR card, the user does not need to download a third-party application. Instead, he can add it to his Apple Wallet or Google Play , and perform transactions in the familiar interface.
Integration with the cashier node
The company can link the profile in EFIR with its cash register system so that the accrual of bonuses, cashback and other incentives is performed completely automatically. On the one hand, this reduces the burden on operational staff, and on the other hand, it increases customer engagement, because after each transaction they will receive a message with the number of accrued bonuses.
Newsletters and messages
We made sure that companies can interact with their audience for free and effectively. For this, a flexible system of mailings and messages was implemented:
- Push - short pop-up messages.
- Geo-push - messages that are automatically sent to nearby customers.
- Email - letters to e-mail.
- SMS are text messages that are guaranteed to reach the user regardless of whether he is connected to the Internet or not.
- Telegram newsletters - free messages through the popular messenger.
With EFIR, a company can send messages not only manually, but also with the help of trigger mailings. In the second case, a previously prepared message is automatically sent to the client when certain conditions are met: expiration of the card, accrual of bonuses, etc.
Analytics
We understand that business is about numbers. Therefore, we created a section with analytics, where you can get and analyze almost any data: how many cards of each type were issued during the reporting period, the number of transactions according to each template and their amount.
The data is updated in real time, which gives the company the opportunity to quickly monitor the effectiveness of loyalty systems or individual mechanics and make balanced management decisions.
What's up with the project now?
We launched the project on the Ukrainian market and provided the business with a free trial subscription for 3 months. Our future plans:
- Get quality feedback and understand how well the service meets the needs of companies and their customers.
- Develop and implement new features.