Real estate

Types of real estate software

Software for the real estate market can solve various tasks and the choice of a specific system depends solely on the individual needs of your business. Here are the main types of digital solutions that are widely used in this area:

• CRM system. CRM systems for real estate automate most of the processes related to customer service and transactions. In addition, they provide centralized data storage, provide effective tools for sales analysis and forecasting, thereby increasing the company's income.
• Real estate management programs . Help brokers and realtors automate work with commercial real estate: keep accounting records, track object statuses, issue invoices and accept online payments from tenants, control expenses and generate tax reporting. According to statistics, this allows you to free up to 30% of the working time of employees.
• ERP systems . Designed for control, automation and centralized management of all business processes. They simplify real estate, finance, human resources, projects, inventory and regulatory compliance. Such a platform is especially useful for large companies whose activities cover several directions at once, for example, building, selling and renting out objects.
• Programs for real estate evaluation . On the basis of the analysis of big data, a preliminary assessment of real estate is carried out, which greatly facilitates the work of realtors. To calculate the cost, information from the client and from open sources on the Internet is used: the location of the object, the nearest infrastructure, technical condition, the current situation on the market and other characteristics. Therefore, the result is always as accurate as possible.
• IDX systems . Synchronize information from different MLS listings and give real estate agents access to the most recent and accurate data about available properties. This reduces the labor costs of specialists and allows them to focus on the most important tasks.

Top 5 Benefits of Real Estate Software

Individual solutions in the field of real estate increase business efficiency and help it develop successfully in a competitive market. Let's consider the main advantages of using such software:

• Automation of processes . An automated property management system will help you interact with buyers and tenants quickly and efficiently. It is no longer necessary to compile a lot of paper documents, transfer data from one system to another, and control that everything complies with legal regulations - all information is already easily accessible on a single platform that can be worked with directly from a smartphone, without being tied to the workplace.
• Interactive presentation of objects . Using modern digital solutions, you do not have to physically meet with clients to demonstrate real estate objects. This process can be completely transferred online with the help of an interactive 3D room tour, which is especially convenient when the buyer or tenant is in another town or country. Moreover, the introduction of such innovative technologies is a competitive advantage in itself and will help your company stand out from the competition.
• Full synchronization of data . Real estate companies usually use many channels to attract and interact with customers: websites, social networks, messengers, email, online advertising and many others. Managing multiple accounts takes most of the resources and is often the main cause of errors. Specialized IT solutions for real estate provide full consolidation of data, which allows you to completely get rid of these problems.
• Effective data storage and management . Your real estate objects, information about customers, employees and the database of documents are stored in a single system and securely encrypted. This will allow you to manage company resources more efficiently, prevent possible risks and increase customer satisfaction due to fast data processing.
• Analysis tools . Get up-to-date statistical and analytical data about your business performance in real time to evaluate ROI and make more effective decisions that will help your company grow rapidly and increase its competitiveness.

Top trends in custom real estate software

According to a study by Future Marketing Insights, the real estate software market will quadruple in the next 10 years and reach $86.5 billion in 2032. This is due to the emergence and development of innovative technologies that completely change approaches and processes in this niche. Let's consider the main trends:

• BIG DATA . Analyzing large amounts of structured and unstructured data enables companies to gain valuable insights and use them to make informed decisions, improve marketing strategies, and improve customer service.
• Virtual and augmented reality (VR/AR) . VR and AR technologies allow customers to organize virtual tours of real estate objects, which greatly simplifies the process of selection and decision-making. Also, VR/AR is increasingly being used by builders to visualize future projects, which ensures effective interaction with clients.
• Artificial intelligence and machine learning. Artificial intelligence is able to quickly analyze large volumes of data from various sources, thus helping real estate companies to predict market trends, estimate the value of properties and develop strategies to minimize risks.
• Mobile applications . Using mobile applications, realtors get quick and convenient access to up-to-date information about all real estate objects. In practice, this allows you to manage processes on the go and conduct effective communication with clients.
• Cloud technologies . For data storage and management, companies in the real estate sector increasingly choose cloud services that increase the availability of information and ensure its reliable protection through the use of advanced encryption tools.

Stages of development of a program for real estate

The development of individual software for the real estate market is a complex process that requires careful study of the needs and processes of the client's company, detailed design and construction of an effective digital architecture aimed at solving specific business tasks.

In our company, the development of such solutions is organized as follows:

• Market analysis and client ideas. We study the client's request and his requirements for the application, conduct market research and determine the concept of the product being developed.
• Prototyping . We design the information and technical architecture of the project, after which we make a visualization in the format of an interactive prototype. This allows you to determine the location of content, functionality and how end users will interact with the program.
• development Designers create a unique and functional UI/UX, then, based on prepared layouts, frontend developers implement the client part of the service. In parallel with this, backend developers create the server part of the project and perform integration with external systems, services and databases.
• Testing and debugging. Quality assurance specialists conduct functional and load-bearing design to ensure that all its components work correctly and without errors under all usage scenarios. In addition, we perform security testing, which allows us to identify and eliminate all possible vulnerabilities.
• Deployment and development. We deploy the software on a public server and train your staff to work with the new digital solution. To ensure the continuous development of the software in accordance with the changing market conditions and your business goals, we provide a service of further technical support.

AVADA MEDIA's experience in real estate application development

The AVADA MEDIA team is more than just a software developer. In each project, we introduce innovations - virtual and augmented reality technologies, artificial intelligence, BIG DATA and blockchain, which helps our clients to build a successful business and develop in competitive markets.

With a diverse portfolio, we are focused on developing customized solutions that fully cover the needs of our real estate clients. Our experience covers the creation of a wide variety of products in this niche: IDX systems, CRM and ERP platforms, real estate management software, mobile applications and online portals for realtors, SaaS platforms for real estate and other innovative solutions.

If you're ready to take action, drop us a line by filling out the form below. In the near future, we will contact you, answer all your questions and start developing a unique digital product for your business.