icon 34

Single-Page Application is a seamless and highly converting solution for your business.

Applications as diverse as Netflix and GitHub, Facebook, Gmail and Google Docs have one thing in common: they are implemented as a Single-Page Application — a type of web application that downloads a single HTML page from a server and dynamically updates its content. When the user interacts with the program, only a separate part of the interface changes: in Netflix - a window with movies on the playback menu, in Gmail - information depending on the selected folder (inbox, spam, etc.). But at the same time, there is always a constant part: the top boxes in Netflix and the options to interact with the text in Google Docs, the header in Facebook, etc.

Despite the rather simple implementation, all these resources are visited by millions of people every month and tens of thousands every day, which confirms their fault tolerance. Another advantage of the Single-Page Application is seamless operation and high page loading speed, which makes the user experience more convenient, compared to standard sites, and this directly affects the percentage of user rejection (bounce rate), and this is important. Yes, according to Neilpatel research, 47% of consumers expect a website to load in less than two seconds. Google confirms that when a page loads between 3 and 10 seconds, the probability of rejection increases by 123%. And according to Advertising Week, satisfied customers are 140% more likely to spend more money and recommend a company to others if they feel valued.

That is why SPAs replace the usual landing pages, because the number of visitors on the site, their brand loyalty and, as a result, business income depends on the speed of the page and interface.

#