Business card, seal and packaging configurator

Creating a visual brand image starts with the details – packaging, merch, printing, souvenirs, POS materials and other corporate identity media. If they are properly designed, they become the very trigger that builds trust and shortens the path to purchase. But in order to make marketing influence tools effective, high quality and consistency with the brand book are not enough, as the client wants to participate in the design of brand media and see the result even before they are manufactured. Therefore, businesses need a service for flexible visualization and interactive interaction with the end user.

Today, this task is effectively solved by configurators - digital tools that allow you to create visual mockups of branded and promotional materials online. They make this process interesting, significantly shorten the approval cycle, minimize errors and increase conversion. Developing a configurator for designing brand media and promotional products is a step towards convenient interaction with the client, increasing operational efficiency and strengthening the brand's position.

We offer the development of modern 2D and 3D configurators for business cards, packaging, seals, boxes and other corporate identity media. With this tool, your B2B customers will be able to create personalized solutions, immediately see how it will look in real life, and order faster.

What are 2D and 3D configurators and why are they needed?

Сonfigurators for branded products are online tools built into a website or corporate platform that allow users to customize the appearance of products by choosing parameters in real time: from color and shape to material, how to apply the logo and position elements. The results of all actions are displayed on the screen instantly, allowing the user to immediately see the final appearance of the product.

• The 2D configurator demonstrates the product in a flat projection. It is effective when working with printing: business cards, flyers, banners, packaging film, box templates and stickers. In the printed product configurator, the user can choose a layout, color scheme, upload a logo, enter text, change the location of elements and immediately see the finished layout.
• The 3D configurator presents an object in a three-dimensional projection, allows you to rotate it, view it from different angles, change its shape, volume, color, texture and see how the final product will look in space. This is especially important for promotional souvenirs (cups, bottles, T-shirts, baseball caps), gift packaging, displays, branded racks, POS structures and other products where geometry and volume are important.

An online configurator of business cards, packaging, seals, bags, cups, etc. can be available to both the end user (for example, on a souvenir website) and managers, designers, or brand partners within the corporate environment.

What business benefits does the branded and promotional products configurator provide?

The interactive online configurator of boxes, business cards, merchandise, and other corporate identity media solves several tasks at once, increasing marketing efficiency and reducing approval time:

• accelerates coordination between departments, contractors and customers through visual visualization;
• reduces the number of edits – the client sees the final result before production and makes a decision about the order much faster;
• automates the process of forming technical specifications , exports finished layouts and specifications;
• reduces the burden on managers and designers by allowing the customer to independently configure product parameters;
• reduces the time to market for product launches through digital transformation of the “idea – visualization – production” chain;
• simplifies order management , analytics, and logistics, thanks to the ability to integrate with CRM, CMS, and eCommerce platforms.

Application of 2D and 3D configurators

Interactive configurators have become an important part of the marketing and production process in various fields. They allow companies to provide flexibility, visual accuracy and a personalized approach to each product unit. Let's consider the current directions for the application of such solutions.

Packaging and box design configurator

Packaging is not just a protection for the product, but one of the carriers of the brand and the first thing the customer sees. It is not enough to make it simply spectacular, it must meet the expectations of the audience, be visually expressive and at the same time functional.

2D and 3D online packaging configurator allows you to:

• model different types of packaging : boxes with valves, laminated tubes, self-assembling boxes, bags with handles, etc.;
• choose the type of material – corrugated cardboard, designer paper, kraft, lamination and others;
• customize sizes , barcodes, print areas, lid height, and inner liner options;
• export the finished layout with technical markup for direct transfer to the printing house or production department;
• view the most realistic result in 3D projection with a display of the material texture.

For example, the online cardboard box configurator allows you to model products of various shapes and complexity, select optimal materials and sizes, and customize printing areas and inner liners. The online plywood box configurator provides precise processing of all parts for more durable and presentable products, taking into account the peculiarities of woodworking. And in the online package configurator, in addition to sizes and design, users can customize handle types and material density.

The online cardboard packaging configurator is especially in demand in eCommerce, cosmetics, food, and gift industries - where quick adaptation of packaging to marketing tasks and different audience segments is important.

Online seal and stamp configurator

Seals, stamps, facsimiles and other elements of official organizational attributes have strict requirements for design and customization. The configurator allows you to:

• choose the shape (round, oval, rectangular), diameter, number of contours;
• set text in a circle, inside the field, add TIN, EDRPOU, name, position;
• insert logos and visual elements, set font and size;
• visualize the result before printing, immediately see what the print will look like;
• export the layout in a production-friendly format (PDF, SVG, PNG).

The online seal and stamp configurator is especially useful for companies that make custom seals or provide online services for designing legally significant attributes.

Configurator for merchandise and souvenirs

Branded merch reinforces visual identity and is an effective means of organic promotion, so it has long become part of marketing strategy and corporate culture. Interactive customization allows brands to launch individual collections, use merch in promotions, events, gift companies and bonus programs, lowering the barrier to entry and increasing engagement.

In the configurator you can:

• choose the type of product – t-shirts, hoodies, baseball caps, backpacks, cases, mugs, bottles, thermoses, etc.;
• upload the logo and place it in different areas – cover or bottom, back or sleeve;
• change colors, materials, sizes;
• create visualization for various image application methods – silkscreen printing, UV printing, thermal transfer, laser engraving, embroidery;
• create print runs for internal needs (for example, anniversary corporate merch);
• see the product immediately after changing the parameters.

For example, the online cup configurator allows you to quickly create a unique design, taking into account color, logo and type of print. This is convenient both for internal tasks and for launching promotional campaigns with customized merch. The online 3D cup configurator shows how the product will look in reality - from any angle, with reflections and textures.

Configurators for POS materials

POS (point-of-sale) materials perform an important function at points of sale: they attract attention, influence the buyer directly at the moment of choice, and stimulate impulse purchases. The configurator allows you to:

• model any type of objects: wobblers, shelf talkers, light boxes, displays, table tents, racks, advertising panels, suspended structures;
• select shapes, sizes, type of fastening and installation methods;
• apply corporate colors, slogans, promotional or seasonal elements;
• export layouts to print formats or transfer to production departments.

Combined with analytics and A/B testing, this allows you to quickly change the design of points of sale for regional or temporary campaigns.

Сonfigurators for printing and printed products

Despite total digitalization, printed materials still remain an important channel of communication. Postcards, business cards, flyers, catalogs, booklets, stickers, packaging film - all of this requires precise layout, compliance with tolerances, and constant content updating.

The online business card configurator allows you to:

• choose a layout and design template in the corporate style;
• edit fonts, colors, text blocks;
• automatically check the layout for compliance with technical requirements (size, margins, CMYK, bleeds, etc.);
• upload images and QR codes;
• instantly see the design of business cards in the online configurator, taking into account trim lines, protrusions and tolerances;
• download ready-made files for printing, or directly transfer them to an ERP or automated ordering system.

Using the printed products configurator significantly speeds up coordination, especially for large runs or network orders from regional divisions.

Functionality of the configurator for business cards and packaging

The capabilities of a modern configurator go far beyond the visual editor. This tool covers the entire cycle of interaction with a product: from selecting characteristics to forming an order. It provides the user with a variety of functions adapted to business tasks through an intuitive interface:

• selection of product templates and form factors – cups, boxes, badges, business cards, T-shirts, bags, banners, etc.;
• setting parameters – size, shape, color, material, quantity, printing method, packaging type;
• applying text and images – creating inscriptions, choosing fonts, aligning, embossing, and outlining;
• upload your own logos, layouts and graphic elements;
• export data in a format ready for printing or production;
• photorealistic 3D visualization – model rotation, zooming, viewing from different angles, displaying reflections, shadows and textures;
• 2D projection (expansion) for viewing a flat template with the ability to export to PDF or send directly to print;
• automatic cost calculation depending on the selected parameters;
• project saving and history so users can return to previous layouts, refine them, or reorder;
• adaptation for mobile devices for correct operation of the configurator on smartphones and tablets.

You can make the online packaging, printed products, and merch configurator even more functional with advanced options:

1. separate interfaces for different user roles – client, manager, designer;
2. multilingualism and multicurrency – for international projects;
3. support for custom scenarios – promotional series, limited collections, branding for events;
4. integration with external and internal systems of the sales, production, logistics, marketing department:

• CRM systems – for automatically entering information about the client and ordered products;
• CMS and eCommerce platforms – for displaying product cards and placing orders directly from the configurator;
• ERP and warehouse modules – for balance synchronization, logistics forecasting, and lead time calculation;
• Analytics systems – for tracking user behavior, analyzing popular options, and conversion funnels.

Stages of development of a 2D/3D online configurator of business cards, packaging, seals

Developing a configurator for brand carriers is a complex process that requires clear planning, technical expertise, and understanding of the specifics of the business. We implement the project in stages to ensure effective implementation of a solution that is user-friendly and easily scalable in the future.

1. Analysis of tasks and requirements. We determine the development goals of the packaging, business card and merch design configurator, collect information about the product, target audience, sales and production specifics. We create key scenarios: what product characteristics the user can change, what the interface should be like, and what external systems need to be connected for full-fledged work. We draw up detailed specifications taking into account all technical requirements and wishes of the client.
2. Interface and script design . We create an interactive configurator structure for corporate identity carriers, work out the interaction logic. Based on this, we create prototypes - clickable mockups that allow you to test usage scenarios before development begins.
3. Creation of 3D or 2D models . We develop accurate graphic models of products or adapt ready-made ones for WebGL or Canvas formats, taking into account configuration options, colors, materials and interaction features. We optimize geometry and textures for fast work in the browser, implement animation if necessary.
4. Application development . According to the technical specifications, we program the interface and develop the logic of the scenarios, implement interaction algorithms, filtering, restrictions (for example, incompatible elements or maximum dimensions). The technological stack depends on the customer's goals and infrastructure. The basis is most often WebGL, Three.js, Babylon.js or Unity WebGL for 3D, as well as SVG/Canvas for 2D. The backend can be built on Node.js, Laravel, Python, .NET - depending on the architecture and the required response speed.
5. Integration with existing systems. If necessary, we integrate the online configurator of business cards, packaging and merchandise with other systems to implement communication with the catalog database and automate the transfer of applications.
6. Testing and optimization . We check the configurator's operation in different browsers and on different devices. We test the accuracy of visualization, the convenience of the interface, the speed of response, the correctness of calculations, stability and resistance to loads. We optimize the system and fix bugs.
7. Launch and support. We implement the configurator on the website, corporate portal or management system, prepare instructions and conduct training for managers who will work with applications. As part of technical support after development and implementation, we update configurations, adapt the system to new business requirements, monitor stability, and scale as necessary with increasing load or assortment.

How to order a configurator for packaging, business cards and seals

If you want to take your business to the next level, reduce order processing costs, increase conversion, and improve customer experience, a branded product configurator will be an effective tool to achieve these goals.

AVADA MEDIA offers turnkey development of 2D and 3D configurators for specific tasks – from souvenir products to complex POS materials. We have all the necessary specialists: experienced designers, programmers, system architects and analysts with extensive experience in eCommerce, manufacturing and corporate processes.

Our team is ready to create an online configurator of packaging, business cards and other brand media for your business, which will work for your business 24/7. We offer favorable terms of cooperation and reasonable prices, work transparently and meet deadlines.