Car configurator

The automotive market is undergoing a rapid digital transformation. Customer expectations are growing, and they are no longer interested in choosing a car from a catalog. Potential buyers seek to fully immerse themselves in the configuration process, wanting to see and evaluate every option of their future car in detail. In these conditions, traditional presentation methods are losing their effectiveness, and high-quality visualization in an online 3D car configurator is becoming a key factor in success.

Today, car dealers, manufacturers, service centers and car-sharing startups are increasingly investing in an online car configurator that allows detailed visualization and customization of vehicles and their components. Realistic graphics, interactive projections, the ability to view the car model from different angles and in different trim levels ensure a high level of customer engagement and create a full-fledged digital experience comparable to an offline presentation.

The AVADA MEDIA team offers services for developing online configurators for cars - high-tech scalable 3D platforms with connections to databases, billing systems and analytics. Our solutions fully comply with the client's business logic, helping companies work faster and more efficiently.

What is an online car configurator?

Online car configurator is a digital platform for interactive modeling, effective visualization and selection of a vehicle, its tuning or individual components. A company can use the 3D car editor as a standalone tool or synchronize it with a digital ecosystem to automate order formation and assortment management.

• 3D car configurators are the most popular and sought-after, as they provide a realistic three-dimensional model that can be rotated, scaled and viewed from any angle. Users can change characteristics and details, add optional equipment and accessories in real time. This creates the effect of full presence and allows you to evaluate the aesthetics and functionality of all elements. The 3D configurator is ideal for companies that seek to provide their customers with an immersive experience close to an offline showroom.
• The 2D online machine configurator allows you to create detailed flat two-dimensional projections, diagrams and drawings. It is suitable for displaying technical specifications, the location of functional elements, system wiring, as well as for choosing less visually dependent options where technical accuracy and ease of working with documentation are important. For example, when choosing components for trucks or specialized equipment, where functionality prevails over external characteristics.

It is important to emphasize that a modern online configurator is not only a tool for the end consumer. Online car tuning, virtual 3D design in the configurator allows companies in various segments of the automotive industry to improve the quality of service, expand their customer base and increase sales through improved digital interaction.

For which areas of the automotive business are configurators relevant?

Online car configurators have found application in a wide variety of segments of the automotive market – from car dealers and distributors to car sharing platforms, tuning workshops and online stores of auto parts and accessories. Thanks to their flexible architecture and the ability to adapt to specific tasks, such solutions are becoming effective tools for both large retail and niche areas.

Car showrooms and dealerships

The 3D car configurator allows the client to assemble their own configuration directly on the website, compare different options, evaluate the appearance, cost, and feasibility of this configuration. This significantly reduces the burden on managers and increases conversion.

Automobile and special equipment manufacturers

For automakers, the configurator serves as part of a digital catalog, allowing you to create individual applications, synchronize configurations with internal systems, and clearly demonstrate available car modifications to partners and corporate clients.

Car sharing and leasing companies

The online car configurator can be used by end consumers and dealers to select a model, color, options, and calculate the cost of renting or leasing based on specified parameters.

Painting, tuning and customization services

The car tuning configurator opens up new opportunities for car repair shops, car design studios and their clients. The user can select specific materials (film, varnish, airbrushing), colors, wheel types, body and interior elements, and then save or send the project. The online car color configurator allows not only to visualize the changes, but also to compile a complete technical specification for the masters.

Thanks to the interactive interface, when designing a design layout for car wrapping, you can test several concepts and choose the most successful one - taking into account body shapes, proportions, visibility zones and corporate style. 3D car modeling makes it possible to see in real time how the car will look after painting, wrapping with film or installing body kits - even before the work begins.

Online stores of auto parts and accessories

With this tool, the client can select compatible elements based on the car model, visually try on accessories (rims, body kits, towbars, etc.). For example, through the 3D online car rim configurator, the client can immediately place an order. This reduces the number of returns and the burden on managers.

Corporate fleets and logistics companies

The configurator helps standardize the selection of vehicles for corporate needs, taking into account the specifics of tasks, budgets, mileage and operating conditions, as well as centrally manage purchases.

Thus, the flexibility of modern configurators allows them to be adapted to any processes related to the sale, production, maintenance or personalization of vehicles. This makes them relevant for almost any automotive business, regardless of scale and specificity.

What opportunities does the configurator provide for the automotive business?

An online 3D car configurator can become part of a single digital space, improve the customer experience at all points of interaction with the company, and open up strategic opportunities for growth:

• Increase conversion. The interactive interface of the configurator helps the client to assemble their own car and immediately see the result. Thanks to accurate visualization, the choice becomes more conscious, and the path to purchase is shorter. The constructor is especially relevant for the premium segment and corporate clients.
• Improving customer experience. 2D and 3D car configurator can be implemented on the website or in CRM, run both on the client's computer and on the consultant's tablet. Users receive an intuitive tool for choosing a model, configuration, color, options and accessories. The selection process is simple and exciting, all changes are reflected immediately. This reduces the number of clarifications, misunderstandings and forms a positive perception of the brand.
• Process automation. Based on a ready-made configuration, a car modeling program can automatically generate a technical task, specification, cost calculation, or production order. The ability to integrate the car configurator with other business systems helps speed up the preparation of commercial offers, reduces the impact of the human factor, and increases the accuracy of application processing.
• Customer behavior analysis. An online car configurator can capture the behavior of potential customers: selected models, options, color preferences, frequency of choosing certain solutions. This data can be used to personalize marketing campaigns, adjust the assortment and optimize inventory.
• Scalability and accessibility. The online machine configurator is available to users 24/7 and has no local restrictions. With it, you can explore new markets without the costs of opening points and expanding the staff. This format is especially effective for distribution, franchising, and international sales.
• Data centralization. The 3D car model configurator can be integrated with price lists and online catalogs, warehouse and production systems for automatic order transfer, cost calculation, availability checking and production planning. Thanks to the centralized system, all departments work with a single, up-to-date source of information.

Stages of developing a car configurator

Developing an online configurator for the automotive business is a multi-level process that requires deep analysis, technical accuracy, and close collaboration with the client. We implement such projects in stages to guarantee a high-quality result that fully meets the needs of the business.

1. Needs analysis and TOR formation. First of all, our team studies the specifics of the business, services or car models that will be presented in the configurator. Determines the goals of the tool implementation, key functionality, usage scenarios, technical requirements and forms a detailed technical task (TOR), which will become the project roadmap.
2. Interface design and design (UX/UI) . At this stage, user scenarios and an intuitive interface are developed. High-quality 3D models of cars, options, parts or tuning options are created, providing realistic visualization. Then, interactive interface prototypes are created to demonstrate the structure and navigation of the configurator to the client.
3. Software implementation. After the prototypes are approved, our programmers proceed to the key stage - software code development. They create an interactive interface that provides smooth work with visualization, changing parameters, animation and navigation. To do this, they use modern and high-performance frameworks such as React, Vue.js, as well as WebGL and PlayCanvas graphic libraries for 3D visualization, which guarantee the stability and speed of the modeling program.
4. In parallel, the server part (backend) is implemented: user data processing, configuration storage, work with the product database, authorization system and integration with external services are configured. Also, the online car configurator adapts to mobile devices and various types of screens for stable and fast work on any platforms.
5. Testing and optimization. QA engineers conduct comprehensive multi-level testing, which includes checking all functions and usability of the configurator, correctness of integrations and calculations, quality of visualization in 3D/2D projections. They test performance, assessing the loading speed and responsiveness of the program under high load.
6. Implementation and support. The finished car configurator is integrated into the customer's website or web system. Launching a project is not the end, but the beginning of a long-term partnership. Upon request, we provide comprehensive technical support, updating the model range, expanding functionality in accordance with changing market requirements and your business goals.

Thanks to this approach, you will receive a reliable, high-performance and completely ready-to-run configurator.

How to order a car configurator online

Developing a configurator for an automotive business is an investment in sales, marketing, and customer experience. That’s why it’s important to choose a contractor who will not just write code, but create an effective business tool. We offer a comprehensive approach:

• we provide dedicated teams of specialists with deep technical expertise and real-world experience in developing configurators for the automotive industry;
• we develop custom software solutions taking into account goals, business specifics, audience, and sales logic;
• we design a flexible architecture that allows you to integrate the configurator with other systems and scale;
• we provide high performance and stability – our solutions work quickly, correctly reflect complex car modifications and easily cope with high loads;
• we develop UX/UI focused on sales – the configurator interface will work to increase conversion, simplify choice, and emotionally engage the client;
• We stay in touch after implementation, provide technical support, make improvements, and help develop the product as your business grows.

With AVADA MEDIA you get not just a configurator, but a digital platform that grows with your business.