Fireplace configurator

A fireplace is a complex and expensive product, rarely chosen based solely on photographs. In most cases, it is individually selected based on the interior, room size, and configuration requirements, and many models are made to order. Therefore, to sell premium fireplaces and confidently stand out from the competition, it's important to provide clients with a clear and intuitive selection process even before the consultation — with visualizations, design options, and a straightforward configuration logic.

The 3D fireplace configurator is an interactive online tool that allows customers to create the optimal fireplace configuration for their needs, interior style, and room parameters directly on the website.

This format makes a complex product more understandable, speeds up the selection process, and helps the client make a decision even before speaking with a manager.

For businesses, the 3D configurator delivers practical benefits: it reduces consultation time, reduces errors in product selection, and helps move clients through to the final order faster. It increases conversion and average order value through clear selection and upselling, generates more accurate orders, and speeds up the preparation of commercial proposals. Additionally, the tool standardizes sales, collects demand data, and reduces the workload on managers and support staff.

Ultimately, the client makes an informed choice, and the team receives higher-quality leads, closes deals faster, and improves sales efficiency. At AVADA MEDIA, we develop 3D fireplace configurators as practical business solutions, taking into account product range, packaging logic, and manager workflows, so the tool is useful not only for the client but for the entire team.

Let's take a closer look at what a 3D fireplace configurator is and how it works

As we mentioned earlier, the fireplace configurator is a web-based tool that allows users to interactively select a fireplace model and the necessary accessories. Customers configure the product parameters step by step and immediately see how their chosen solutions will look in the finished product.

The configurator works directly in the browser and requires no software installation. It's compatible with desktop and mobile devices, so you can use it in the showroom, on-site, or at home without losing the ease of use.

The tool's core is a real-time 3D visualization of the fireplace. As you select a model, materials, colors, or elements, the image updates instantly, allowing you to evaluate the fireplace's proportions, finish combinations, and overall appearance at every stage of customization.

The configurator's operating logic is simple and clear:

• Selecting a fireplace model/type.
• Specifying key parameters (dimensions, installation format, location).
• Selection of firebox, portal and finishing materials.
• Choice of colors and textures (stone, concrete, metal, wood, etc.)
• Selection of additional options and accessories.
• Visualization of changes in 3D in real time.
• Checking the compatibility of elements and the correctness of the configuration.
• Calculation of the cost of manufacturing the selected configuration.
• Calculation of estimated production and delivery times (if necessary).
• Formation of specifications and composition of the kit.
• Save configuration (link/ID) for future use.
• Submit a request or transfer data to a manager for quick calculation and order launch.

The Business Impact of a 3D Fireplace Configurator

The 3D fireplace configurator takes care of some of the routine work and helps you build a more efficient sales process – from the first contact to the final order.

The key tasks that the tool solves:

• Distinguishes the company from its competitors — the interactive 3D format enhances the brand's impact and helps sell premium solutions.
• Increases the number of applications and conversion rates — users make decisions faster and submit a request for an estimate.
• Replaces part of the showroom consultation — the client can review options and configurations before a visit or call.
• Reduces the number of "empty" consultations — some users are screened out before contact, saving managers time.
• Speeds up the work of managers and designers — applications arrive with pre-selected parameters and a clear configuration.
• Reduces the number of assembly errors — the system eliminates incompatible elements and incorrect combinations.
• Increases average order value — visual upselling of portals, trim, glass, and accessories is more effective than static descriptions.
• Simplifies the approval process — the client can send a link to the completed design to their family or designer and get back to the purchase process faster.
• Increases brand trust — transparent visualization of a complex product is perceived as a premium service.

This approach makes choosing a fireplace a manageable process for both the client and the team handling orders.

Technologies and approach to development

The 3D fireplace configurator is built using WebGL (e.g., Three.js or similar) to ensure smooth visualization directly in the browser without the need for additional software.

Key technical principles:

• Optimized for browsers and mobile devices, the interface and visualization work reliably across devices.
• The configurator's user-friendly and visually appealing interface offers clear selection steps, a clean UI, and a comfortable, uncluttered user experience.
• Fast loading times — models and textures are optimized to ensure smooth loading, even with a large catalog.
• Scalable architecture — the system is designed for tens and hundreds of models; expanding the range does not require redesign.
• Security and stability of integrations – accurate data transfer to CRM/ERP and protection from failures.

The AVADA MEDIA team develops configurators with a focus on stability and scalability, ensuring the tool can handle catalog growth and real-world business demands.

Stages of developing a 3D fireplace configurator

1. Analysis and problem definition. Requirements gathering, product range analysis, target audience analysis, and manager workflows. Formulation of a feature list and technical specifications.
2. Logic and UX design. Defining the selection structure, compatibility rules, user scenarios, and a user-friendly interface for fireplace assembly.
3. Preparing 3D models and materials. Creating/purchasing and optimizing models, textures, and materials to ensure high-quality visualization and high performance.
4. Configurator development. Implementation of selection logic, visualization, cost calculation, and specification generation, as well as user interface creation.
5. Integration and testing. Connecting to the website, CRM/ERP, checking calculation accuracy, compatibility, and operation on different devices.
6. Launch and support. Go-live, monitoring, refinement, and support during catalog expansion or business process changes.

Cost of developing a 3D fireplace configurator

The cost of developing a 3D configurator depends on the complexity of the selection logic, the level of visualization, the number of models and options, and integrations with websites and CRM/ERP. Estimated prices and timelines are provided below to help you estimate your budget and launch plan.

Table of approximate prices and terms

*The prices shown are approximate. The final cost of developing a 3D fireplace configurator is calculated individually after analyzing the project and technical requirements.

What does the cost depend on?

The price isn't determined by a set template, but rather by the depth of thought required to select a fireplace and the specific needs of the tool. The budget primarily depends on:

• Catalog size — the more models and configuration options, the more logic and data needs to be implemented. It's also important to consider where the 3D models will come from: you can develop them from scratch for your product range or use ready-made models (if they're already available from the manufacturer or available for purchase/customization). This choice directly impacts the timeframe, budget, and quality of visualization.
• Rendering level of detail - high-quality materials and complex textures require more time to prepare and optimize.
• Compatibility rules - if you need to exclude incompatible combinations (for example, certain fireboxes only with specific portals), this increases the complexity of the logic.
• Price and specification calculations — dynamic pricing, component assembly, and export to PDF/CRM — require additional development and testing.
• Integrations - connection to a website, CRM/ERP or catalog affects the architecture and timing.
• Admin panels - if you need to manage the catalog, materials, and configurator settings from the interface, this adds a separate module.
• Mobile adaptations - the mobile version requires a separate approach to the interface and optimization of 3D models.

Demo admin panel for managing the configurator

Who is the 3D fireplace configurator suitable for?

The 3D fireplace configurator will be useful for companies working with custom solutions, a large selection, and complex configuration logic. The tool is primarily relevant for:

• Fireplace and insert manufacturers - to demonstrate the product range and speed up the selection of configurations.
• Fireplace equipment showrooms and dealers - to improve the speed of consultations and the quality of applications.
• Online heating equipment stores - to increase engagement and conversion on the website.
• Interior design studios and architects - to visualize solutions during the design process.
• Developers and facility designers - for the selection and approval of fireplace areas in residential and commercial projects

AVADA MEDIA develops 3D configurators based on real-world experience and feedback from users of similar tools. We understand which scenarios and interface elements truly help customers choose a fireplace, and which ones only complicate the process.

That's why we design the configurator to be engaging and user-friendly, with a logical selection process and a key benefit for businesses: consistently increasing the number of inquiries and conversion rates, translating customer interest into a specific request for quotes and order processing.