Configurators for jewelry and accessories

Companies that produce and sell jewelry and accessories are increasingly working on an on-demand model, where each order is unique. The value of a product is formed not only by materials - the buyer wants to be a co-author of the design: experiment with stones, choose the thickness of the ring rim and the shape of the pendant, the shade of metal and the type of clasp. While a regular online catalog limits the customer in choosing, an online jewelry configurator, on the contrary, opens up space for interaction, radically changing the approach to choosing and buying. In the jewelry and fashion industry, where every detail can carry a personal meaning, 3D modeling of jewelry and accessories is especially valuable.

If you are looking to personalize the experience, improve service in your online store and increase online sales – a 2D/3D configurator will be a growth point that will help you distinguish your brand from competitors and offer your customer a new level of service. Our team is ready to develop the best online jewelry and accessories configurator to make your products convenient, interesting and enjoyable to buy.

What is an online jewelry configurator?

A 2D and 3D configurator or online configurator is a digital tool that allows the user to assemble a product themselves by configuring parameters in an interactive interface. Depending on the format, it provides different visualization depths and interaction scenarios.

• 2D configurator work with flat images and diagrams. They allow the client to choose design elements, color, shape, inscriptions and decorative inserts. Suitable for modeling products with a fixed contour, where color, print, texture or inscription are important - for example, for badges, pendants, straps, clasps, glasses or bags. Such a tool loads faster, adapts more easily to mobile devices and allows you to conveniently customize simple products.
• 3D configurators provide three-dimensional visualization in real time: the user can rotate the model, change materials, add elements and engravings, see the reflection of light on the metal, and evaluate the fit of the product. This approach is especially relevant for 3D modeling of jewelry, custom bracelets, configurator accessories, or modular products with variable assembly (for example, watches with a choice of case, strap, and engraving).

A jewelry and accessories configurator can be built directly into a brand’s website or online store. Instead of simply choosing a product from a catalog, a customer can assemble it online, which is a powerful trigger for a purchase.

Where to use the online jewelry and accessories configurator

Online jewelry and accessory configurators are used in a wide variety of areas, from eCommerce to flagship showrooms. Such solutions are especially relevant for brands and manufacturers working with unique products: jewelry, imitation jewelry, bags, belts, glasses, watches, decorative elements.

• Online stores with customization use a configurator as part of the product card. It provides personalized ordering of jewelry, belts, glasses, cases, bags or brooches. The user chooses the color of the stone, the shape of the frame, the type of metal or the inscription on the pendant directly on the site.
• Premium brands offering custom jewelry and accessories are introducing 3D jewelry configurators as an interactive tool that enhances engagement and emphasizes exclusivity. You can use them to design a bracelet or ring, creating a completely unique product. The configurator is ideal for jewelry stores, accessory studios, and craft workshops.
• Offline showrooms and pop-up stands use such software solutions as digital salespeople on touch panels in boutiques or at exhibitions, which eliminates the need for physical samples of all models.
• Manufacturers of souvenirs and branded products need an online jewelry configurator to quickly create corporate orders (bracelets, badges, cosmetic bags, key chains, etc.) in corporate colors and with a logo.
• Wholesalers and dropshippers can use the accessories and jewelry configurator to create custom orders with variable parameters and automatically transfer them to ERP systems. This simplifies the process of working with the end customer, reduces errors, and speeds up order processing.

Main types and functions of a jewelry and accessory configurator

Depending on the specifics of the product and business needs, the configurator can include a variety of customization tools that help create a unique and personalized product. Let's consider the key features for different categories of jewelry and accessories.

1. The jewelry configurator allows you to choose materials (gold, silver, platinum), shape and size of products, type of stone cutting, inserts, engraving and packaging. 3D modeling of a ring, bracelet or chain in the configurator allows you to calculate the cost of the product taking into account all parameters.
2. The jewelry and fashion accessories configurator can include the selection of color schemes, materials (metal, plastic, textiles), decorations and decorative elements. It allows you to experiment with design and style, simplifying the choice for the end user.
3. The online bag configurator offers to choose the type of leather or fabric, colors, accessories, sizes and additional details – pockets, clasps, trim, straps. Designing and modeling bags in the configurator helps to create a unique accessory taking into account individual preferences.
4. The configurator of glasses and frames can offer customization of the frame shape, lens color, materials, and additional options – for example, logo application or engraving.
5. The engraving configurator allows you to choose: product type - jewelry (pendants, rings, bracelets), flash drives, lighters, watches, key chains, pens, knives; area where text, symbol or image will be applied; type of engraving - laser, mechanical, diamond or ultrasonic; content - enter a name, date, short message, choose from ready-made icons or upload your file; font, size, alignment, color.
6. The online watch configurator allows you to choose the case, strap, dial color, movement type, and additional features, such as gift wrapping design.

What tasks does the 2D and 3D jewelry configurator solve?

An interactive accessory and jewelry configurator makes the user experience more meaningful and the business more efficient, influencing all processes.

• Increases conversion and average check.

Jewelry brands and gifting services can make a purchase more valuable and emotionally meaningful by giving shoppers the option to choose the cut, setting, packaging, or engraving, thereby increasing the customer’s willingness to pay more.

• Reduces the number of returns and rejections.

A configurator for custom jewelry and accessories, eliminates incompatible combinations and keeps parameters in an accurate form when transferred to production or sales. This helps to avoid misunderstandings, especially when working with premium segment or complex materials.

• Automates order processing.

For wholesalers and dropshippers, the jewelry and accessories configurator serves as a connecting link between the client and the warehouse, allowing you to immediately create a specification and synchronize data on SKU, packaging, and logistics.

• Helps to stand out from competitors.

By implementing an online jewelry configurator, fashion accessory, jewelry, and costume jewelry brands gain a unique marketing tool. The customization process itself is part of the user experience. It engages, increases time on the site, and converts interest into a purchase.

• Allows you to scale without cost.

When expanding the range, new products are simply integrated into the configurator and do not require changes to the website. This speeds up the launch of new lines to the market and simplifies individual sales without increasing staff and additional burden on managers.

• Provides data for analytics.

Every user action in the jewelry configurator can be recorded: which options are chosen more often, which are rejected, where the funnels stop. This data helps optimize the assortment, interface, and marketing strategies.

Stages of developing a jewelry configurator

The program must fit perfectly into business processes and improve the user experience, so its development requires a deep understanding of the product and consistency.

1. Analysis and technical specifications. At the first stage, our team studies the business model, target audience, range of goods and products, as well as key tasks that the configurator must solve. Coordinates with the customer the functions, types of variable parameters (materials, inserts, engraving, etc.), integrations, design requirements and logic. Based on this data, a detailed technical specification is formed.
2. Scenario and prototype development. After analyzing the collected data, interface architecture and interaction scenarios are designed, which take into account the needs of both the end user and the store manager. Interactive prototypes are created that demonstrate to the customer the logic of the online configurator, which allows for adjustments to be made before programming begins.
3. UX/UI design. Designers develop adaptive layouts of a modern and intuitive interface. The task is to ensure convenient operation, regardless of the number and complexity of configuration parameters, as well as a harmonious combination of functionality and aesthetics. The visual design of the configurator can fully correspond to the brand's corporate style, supporting its unique visual identity and enhancing recognition on all digital platforms.
4. Preparation of 2D/3D models. 3D objects are modeled - photorealistic or stylized, taking into account all options: metal color, stone shape, type of cut, type of inserts. If necessary, animations and scaling are added.
5. Application development. Front-end developers implement an interactive user interface of the configurator with all the provided options. For 3D visualization, they use the Three.js and WebGL libraries, which provide smooth and realistic work with models in the browser. Special attention is paid to the responsiveness and convenience of the interface on different devices. Back-end developers configure the server logic for processing configuration data, validating parameters and calculations. They provide storage and synchronization of data with CRM, ERP and other systems as necessary.
6. Testing and optimization. Before launching, the accessory and jewelry configurator undergoes comprehensive testing: the correct operation of all functions, stability on different devices and browsers, performance under load, interface usability, and data security are checked.
7. Launch and support. After successful testing, the configurator is deployed in a working environment - as a standalone web application or through integration into an existing site. The server side, integrations and ensuring stable operation of the system are configured. After launch, technical support is possible, which includes updating 3D/2D models, expanding functionality, and monitoring the optimization and efficiency of the program.

How to order a jewelry and accessories configurator

Create a unique shopping experience for your customers with a convenient 2D or 3D configurator of jewelry, accessories and accessories. We will develop a solution that will emphasize the individuality of your brand, increase engagement and help you sell more. By working with AVADA MEDIA, you get:

• individual approach – your custom configurator will fully meet your tasks and assortment;
• a professional team of specialists in the field of UX/UI design, 2D/3D modeling and web development who will create a functional, convenient, productive and visually aesthetic product;
• modern technologies for creating realistic 3D visualizations – such as Three.js and WebGL – allow customers to consider every detail and make an informed purchasing decision;
• comprehensive support and maintenance at all stages: from analysis of the assortment and implementation goals to launch, updates and subsequent maintenance, so that your configurator always works stably and without failures.

Our 2D/3D jewelry modeling configurators integrate seamlessly into your website and business processes, work on any device, and are designed to scale. Contact us to order an online jewelry and accessories configurator to grow your business today.