Application development for startups

Most of the most famous companies were once just an idea that became a startup - Airbnb, Telegram, Uber. Today, these are household names of entire industries that have one thing in common: they started with mobile applications.

If you want your startup to be among the most profitable and popular, make sure that your idea is fully implemented in the form of a mobile application now, because business income depends on this.

Statistics show that mobile applications are a stable and, most importantly, profitable trend. Statista in its study proves the increase in profitability from mobile applications. In 2019 alone, total business revenue from applications was $256 million, in 2025 - $614 million, and by 2027 - $673 million.

That is why mobile applications have become the main tools for attracting customers and increasing business efficiency.

Why startups need apps

Mobile and web applications play a crucial role in the life of startups for several reasons:

First, it is the primary means of interaction with customers, providing convenient access to products and services anytime, anywhere. This is especially important in modern marketing, where customers expect fast and personalized closure to their needs.

Secondly, apps help startups achieve their business goals effectively. With their help, you can automate many processes, from managing internal operations to interacting with partners.

The third reason is the possibility of attracting investment. For many investors, the presence of a well-thought-out and well-implemented application is an indicator of the technological maturity of a startup. It fully demonstrates the company’s readiness to scale and is an indirect indicator of reliability.

Finally, a well-designed app can be a powerful competitive advantage. In an environment where the market is saturated with similar products and services, a unique solution that is successfully implemented can significantly increase customer loyalty and improve a startup’s position in the market.

App development for startups is not just about creating functional software. This is a full-fledged part of a brand promotion strategy in the market, which helps young companies stand out among competitors, attract investment and achieve sustainable growth.

Types of Apps for Startups

In their activities, startups face many challenges, which various types of applications can help solve:

• Project Management Applications

Trello, Asana, Jira

They help organize the team’s work, track its progress and make adjustments using convenient tools.

• Team management apps

Jira, Microsoft Teams

Communication and collaboration platforms improve communication and collaboration within teams through messaging, video calling, and file sharing. Such applications solve the issues of team synchronization when working on one project.

• Financial software

QuickBooks, FreshBooks

Helps with accounting, managing invoices and expenses, and generating financial reports and forecasts. This allows businesses to maintain financial peace of mind and make sound financial decisions.

• Mobile applications for social networks and streaming

Instagram, TikTok, Twitch

These apps help startups attract attention to their products and services by creating a huge community around their brand with the help of an active community.

• E-commerce applications

Shopify, WooCommerce

E-commerce applications help startups create and manage online stores, process orders, manage inventory, and analyze sales data.

How much does it cost to develop a mobile application for a startup?

Developing a mobile application for a startup is an investment that directly affects the success and growth of the company. The cost of development depends on many factors, including the complexity of the project, functional requirements and technologies used in development.

The easiest version of the application to implement includes basic functions and a minimum set of capabilities necessary to launch the product on the market. Typically this is a minimum viable product (MVP) that allows you to test hypotheses, get feedback from users and attract first investments.

Further, a wider range of functions and an improved user interface can be added to the application. This could be integration with external services, improved analytics, notification systems and other useful features.

Key stages of developing an application for a startup in AVADA MEDIA

The development of an application for a startup in AVADA MEDIA goes through several key stages.

Analysis

At this stage, we conduct an in-depth analysis of the business, the requirements of the target audience and the goals of the application. Understanding the target audience and market conditions helps us formulate clear goals and objectives of the project. At the same time, our analysis is always based on the needs of the business, the customer’s budget, taking into account the maximum market coverage.

At this stage, we use market research tools such as (Google Analytics, SEMrush), SWOT analysis, and collect requirements in feedback collection tools (SurveyMonkey, Typeform).

Development of technical specifications

Based on the collected information, we draw up a technical specification (TOR), which serves as the basis for further development of the application. The technical specification contains a detailed description of all functional and non-functional requirements for the application.

UX architecture development

The next stage includes the development of the UX architecture of the application based on the Terms of Reference. We define application components and their relationships, creating an architecture that we display in mockups and wireframes. At the same time, for a better understanding of the product owner, we can record a video explaining the mockups.

At this stage, a mathematical model of the project is also developed, which includes calculations by which components and services interact, the necessary calculations for the correct operation of the software, and other mathematical models related to the operation of the application.

To create the entire visualization, we usually use Moqups or Figma.

Grade

Our developers estimate the amount of work according to technical specifications in hours, which allows us to accurately determine the timing and cost of development. This approach helps clients plan their budgets and helps developers plan their workload. The assessment is necessarily influenced by the complexity of the project, the expected time frame of the business itself, the project budget and other features that we discuss at the beginning of the design.

Interface development (UI design)

At this stage, our designers create the visual style of the future application based on the requirements that were outlined in the technical specifications. We develop banners, animations, fonts and other design elements. As a result, we get the final screens, which we transfer to the developers with the preparation of all documentation.

Functional development (Front-end & Back-end)

At this stage, we begin developing the functionality of the application, including both front-end and back-end. To develop an application on Android, our developers usually use Kotlin, and for iOS - Swift.

Flutter and React Native are great for cross-platform Front-end development. The back-end, depending on the requirements, is developed based on Node.js, Django and Ruby on Rails for the server side.

Testing

Before the application is ready for release, we conduct testing, which includes security checks and load tests. This helps identify and correct any errors, ensuring high quality and stability of the application.

In addition to security testing and load testing, we perform a number of other tests:

• Functional testing verifies that all functions of the application work correctly.
• Automated testing uses scripts to run tests, speeding up the process and increasing accuracy.
• Usability testing evaluates the ease of use of an application
• Compatibility testing checks the operation of the application on different devices and operating systems, and others.

Release

After completing all stages of development and testing, the application is ready for release. We will help you launch the product on the market and release it into the Google Play and App Store application markets. At the same time, it is important to remember that the time for approval of a publication in stores may take a little longer due to the moderation of application markets.

Technical support and development

After the release, by prior agreement with the Product Owner, we continue to support the application, make the necessary updates and add new features.

Advantages of developing an application for a startup in AVADA MEDIA

Before starting work, we carefully study your business, target audience and project goals in order to offer the best solutions with an ideal ratio of price, development time and software quality.

As a result, our clients always get a clear idea of how their application will look and work, which allows us to approve all the details before development begins, and the business can already begin preparing the audience for the new product.

In doing so, we provide accurate estimates of hours and costs, eliminating uncertainty and helping you plan your budget.

Our team of designers, developers and testers, through project managers, regularly demonstrates to the customer the work done, taking into account feedback and necessary adjustments.