Software development

When is custom software required?

There are many template solutions on the modern software market. In fact, it is ready-made software that can be immediately implemented in the business and used for a relatively small fee. Sounds great, but then why custom software? In fact, everything is simple here.

Any template solution is designed for the mass market — that is, it is immediately created as a standardized software that is used in various businesses and niches, and the more universal the product, the better. This means that, by definition, it cannot cover the individual needs of each specific company, due to which users have to put up with the lack of necessary functions, an overloaded interface and other disadvantages, which complicate the work of the company and hinder its development.

At the first stages of the business, perhaps the "boxed" version will be enough. But if you are aiming for rapid growth and leadership in the niche, then soon the capabilities of the boxed software will not be enough. Here are a few situations that may indicate that it is time to order a custom design:

• You serve a large number of customers and spend a lot of resources on receiving and processing orders. Due to this, the quality of service decreases, and some leads are generally "lost" in the general flow.
• Your business has a complex logic or a specific niche, which is why choosing a "boxed" solution for optimizing processes is a task that is practically impossible to solve.
• You already use various software products in your work, for example, a website, a mobile application, a CRM and a logistics system, but for effective functioning they need to be integrated into a single and complete service.
• Your company is committed to providing customers with a unique user experience that cannot be achieved with boilerplate digital solutions.
• In the company's activities, data security plays a critical role, so you cannot entrust the storage and processing of information to external systems.

Advantages of custom software for business

Custom software development requires an investment of money and time. But what real benefits will the business get in return? Let's take a closer look at them:

• Individuality. Custom software is created from scratch, so you get a product completely optimized for the specifics and internal processes of your company.
• Easy to set up and update. The market is constantly transforming, which means that it is vital for companies to quickly adapt to rapidly changing conditions. And if in the case of boxed software you have to wait for an update from service providers (which may never happen), then with individual systems, everything is much simpler — you decide which functions and when to integrate.
• High conversion . Customized software provides users with a unique and carefully calibrated interaction experience that improves brand perception and increases sales.
• Compatibility. Custom programs are easier and faster to integrate with external systems than their "boxed" counterparts, and also lead to fewer errors. Simple integration allows companies to organize a smooth and fast workflow with a minimum of manual data entry. Good compatibility is achieved through the use of API interfaces.
• Security . Custom software is more secure than template software, as it is created for the individual needs of a specific company. If necessary, developers can significantly increase protection with the help of modern and reliable mechanisms, such as end-to-end encryption, double authentication and others.

How software development is done

Each team builds a software development process, so we will tell you how everything is organized in our company. As a rule, the technical implementation of the software occurs in stages and includes the following sequential steps:

• Business analysis . We study the client's request and document his requirements. Then we study the niche, competitors and target audience in order to create an optimal solution that meets current market conditions.
• Projecting . We develop an interactive prototype of the software, which allows you to understand exactly how the software will look and function after the release. Usually, such a mockup includes a mind map, warframes of interfaces and a description of modules.
• The choice of technologies . After approval of the prototype, we select technologies. We do not try to chase popular trends, but choose the stack that will best meet the requirements of the product. For example, we can use standard HTML, CSS and JavaScript or Vue/React libraries for the client part, and PHP, Python, Java and their frameworks for the server language. Mobile applications are usually created on the Flutter cross-platform framework, but if necessary, we can use native Kotlin and Swift languages.
• Design development . We draw a customized and intuitive GUI that increases brand recognition and helps to form its integral identity in the market.
• Technical development . We create a reliable backend and a responsive frontend of the software using the previously selected technology stack. This is a long and time-consuming stage of implementation, during which the business logic of the product is programmed.
• Testing . Thorough testing helps identify and eliminate defects in the software at an early stage, saving time and resources in the long run. When developing software, our team conducts several types of tests: modular, integration, system and acceptance. As a result, the client receives a product that is fully prepared for release and fully meets his expectations.
• Deployment . After testing, the product is introduced into the company's business processes. At the same time, we conduct staff training and help the client's employees learn new software.

Once developed, the software must be constantly updated and maintained to ensure that it always remains efficient, secure and meets the current requirements of your business. To solve this task, our qualified engineers can take the product for maintenance, in which they will fix bugs, add new features, update the user interface and solve other important tasks.

Trends and innovations in software development

The software development industry is constantly transforming as technology evolves rapidly: new programming languages, tools, methodologies and different platforms appear. Therefore, in order to create high-quality software, it is very important to be aware of the latest trends and innovations. We offer to consider the freshest and most relevant of them in this article:

• Artificial intelligence and neural networks. Artificial intelligence technology and its generative capabilities enable advanced software innovations such as facial recognition, big data prediction, natural speech processing, and instant machine translation.
• Blockchain. It is used to create new and maximally secure ways of storing and exchanging information. Cryptographic protection of the blockchain almost completely eliminates the risk of fraud and hacker attacks, providing users with transparent and comfortable conditions of interaction.
• Augmented reality. AR technology provides an improved user experience, thanks to which it has become widely used in various fields of business, from healthcare and education to game development.
• Internet of Things (IoT). The technology allows you to connect various devices to the Internet and use them as a single and integrated system. This opens up great opportunities in terms of process automation and data analysis.

Why it is beneficial to work with AVADA MEDIA

Our team specializes in the development of high-quality software that covers all the needs of customers and helps develop a successful business in today's competitive market. By ordering the creation of software from AVADA MEDIA, you receive:

• A unique product . We design and develop software that takes into account the specifics and individual needs of your company.
• Full integration with external services . We create a reliable API for product integration with any external services: payment gateways, warehouse accounting systems, accounting software, ERP and other software that your company already uses in its work.
• High security . We use advanced protection mechanisms when storing and transmitting data to prevent any attempts at unauthorized access to information.
• Modern UI/UX . We follow trends in design and draw unique and attractive interfaces that shape the perception of your brand in the market.
• Access to innovation . We introduce innovations in each product and create the most functional and effective technical solutions for any business.

Innovative software is a tool that will help you improve the efficiency and profitability of your business. If you are ready to take the first step towards realizing your ideas, contact our team to schedule a project discussion. We will study your request and then design and develop the optimal technical solution.