Integrations and APIs

Integrations and APIs for CRM, AI, configurators, and PWAs

Modern digital products only realize their full potential when connected to corporate systems and data sources. This approach enables the automation of business processes and information exchange between different services, improves analytics, and ensures user convenience for all users. Web integrations help companies respond more quickly to market demands, improve marketing and sales efficiency, build personalized customer communications, and optimize costs.

AVADA MEDIA offers integration services for APIs and other technologies of any complexity – from connecting messaging apps and analytics to creating large-scale CRM integrations with marketplaces and delivery services. We transform disparate services into a single, cohesive mechanism, providing your business with a single point of control for accelerated growth and scaling.

What are web integrations for?

Business system integration is a way to connect various digital services, platforms, and business tools into a single ecosystem where all processes operate in unison. This facilitates data exchange and automates previously manual processes, enabling:

• synchronize data between CRM, ERP, marketplaces and websites;
• automate communication with clients via instant messengers, email, and SMS;
• connect AI assistants for support and personalization;
• build end-to-end analytics and monitor key performance indicators;
• speed up order processing and optimize internal processes;
• improve the level of data security through centralized control and access control;
• combine online and offline processes – for example, integration with cash register systems, warehouses, or equipment.

As a result, businesses receive not just a set of tools, but a centralized management system, reducing operating costs, increasing response times, and opening up new opportunities for scalability.

What types of systems integration exist?

Below are popular types of integrations based on business needs and digital platform specifics.

• CRM/ERP integration with marketplaces and online stores

Modern companies increasingly use multiple sales channels simultaneously: their own websites, marketplaces, and social media. Integrating a CRM or ERP with these platforms allows for automatic synchronization of products, prices, inventory, and orders. This eliminates manual entry errors, speeds up order processing, and enables centralized sales management.

• Implementation of messengers (Telegram, WhatsApp, Viber) with AI and CRM

Messengers are the primary channel for communicating with customers. Their integration with CRM and AI opens up new opportunities for automation: from instant order notifications to smart assistants for customer support. As a result, a company can ensure 24/7 customer interaction, conduct dialogues within a single system, and build personalized sales funnels.

• Embedding AI assistants via API and N8N

Artificial intelligence is becoming an integral part of customer service and internal processes. Thanks to APIs and low-code tools like N8N, AI assistants can be integrated into CRM systems, PWAs, and online configuration tools. This makes it possible to automate request processing, analyze data, generate content, and assist employees with routine tasks.

• Integration with IP telephony and call tracking

Phone calls remain an important sales and support channel. Integrating IP telephony with CRM ensures that all calls are recorded in customer records, agent performance is analyzed, and communication history is maintained. Call tracking helps determine which advertising channels are driving calls and optimize marketing budgets.

• Connecting analytics

Analytical tools are becoming the foundation for data-driven business management. Integrating services like GA4, Plausible, or Google Search Console with CRM and PWAs provides a complete picture of user behavior, analyzes campaign performance, and tracks key metrics.

• Integration of SMS and email services

Bulk and triggered emails remain one of the most effective ways to retain customers. Connecting SMS and email services to your CRM allows you to send automatic order notifications, personalized offers, and reminders, providing a convenient tool for communicating with customers.

• Map and geolocation integration

Mapping and geolocation services are especially important for companies with delivery, on-site service, or physical locations. API integration allows customers to easily find nearby branches, track couriers in real time, and use geotargeting in marketing. For businesses, this is a tool for increasing transparency and trust.

• Integration with delivery services

Logistics is a critical stage in eCommerce and retail. Integrating your CRM or ERP with delivery services helps automatically generate invoices, track parcel statuses, and notify customers of changes, speeding up order processing, reducing the workload on managers, and improving service levels.

• Integration of payment systems

Connecting payment services such as Stripe, LiqPay, Apple Pay, and Google Pay allows you to automatically process payments and sync them with your CRM and ERP. This speeds up order processing, reduces manual entry errors, and ensures financial flow transparency.

• Integration with external CRM systems

By integrating CRM with other systems, leads, deals, tasks, and messages are synchronized across platforms. This approach ensures centralized client management, process transparency, and team coordination, even if some operations are conducted in different systems.

• eSign Integration and Document Generation

Automating document signing and creation with Docusign, the PDF autogeneration of contracts, acts, and receipts, accelerates legal and financial processes. Integration allows you to create documents directly in your CRM/ERP, marketplaces, and financial modules without manual intervention.

• Integration of OCR and document scanners

Text and document recognition technologies (receipts, passports, and certificates) are connected to AI bots, registration, and fintech modules. This accelerates the processing of incoming documents, reduces errors, and simplifies working with large volumes of data.

Regardless of the complexity of your architecture, our goal is to create a centralized digital mechanism. We guarantee reliability, security, and high-speed data exchange.

Methods of system integration: API, webhooks, low-code

Integrations can be implemented in a variety of ways – the choice depends on the business objectives, the level of project complexity, and the technologies used.

1. API integration. The most flexible and modern method, in which systems interact directly through programming interfaces (REST, GraphQL, etc.). This approach ensures fast data synchronization, high reliability, and scalability. It is used to connect CRM/ERP systems with marketplaces and online stores, connect delivery services, and integrate websites with analytics and IP telephony.
2. Webhooks and event-based integrations. This method is used for instant data exchange: the system sends a signal when a specific event occurs (a new order, a call, a payment). Therefore, they are used in situations where immediate response to user actions is essential. For example, in integrating messengers (Telegram, WhatsApp, Viber) with CRM, in call tracking systems, or for triggering notifications via SMS and email services. This allows for the creation of automated scenarios without delays or additional requests.
3. Low-code tools. Low-code is an approach in which integrations and business process automations are configured using visual designers, but can be supplemented with code if necessary. This method allows for the creation of complex scenarios faster than traditional development, while maintaining flexibility and scalability. One of the most powerful open-source automation platforms, n8n, helps connect management systems to messengers, build notification chains from different channels, integrate AI assistants via API, collect data from analytics services and transfer it to CRM, and create multi-level scenarios with conditions and custom modules. Unlike commercial solutions, n8n can be deployed on your own servers, which is important for projects with increased data security requirements. Furthermore, the platform offers the ability to expand functionality using custom nodes, making it a virtually universal tool for web service integration.
4. Custom development . Used for complex and non-standard projects that require specific business processes. Suitable for large-scale integrations, such as CRM/ERP integrations with marketplaces and delivery services, building end-to-end analytics, developing unique AI tools, 3D/2D configurators, and other PWA applications. This method provides maximum flexibility and control.

Stages of integration implementation

Web integrations are implemented in parallel with the main development, going through all the key stages:

• During the analysis and requirements development stage for the future platform, systems and services for connection are selected, and the interaction architecture is developed. This allows for all technical dependencies to be taken into account before programming begins.
• During programming (primarily on the backend, and if necessary, on the frontend—for example, in PWAs or custom widgets), specialists configure API connections, events (webhooks), or scripts in low-code platforms. This is where workflows are laid out: order synchronization, customer notifications, analytics flows, and automation logic.
• During the testing phase, the correctness of data exchange is verified: stability, response speed, and the absence of errors. Real business scenarios are simulated – from order receipt in the marketplace to its processing in the CRM and customer feedback.
• After the product launch, integrations move into production and become part of a single system. Upon request, they are maintained and developed alongside the platform: new services are added, scenarios become more complex, and automation capabilities are expanded.

This approach ensures that integrations will function correctly, become an organic part of the core platform, and ensure the integrity of the entire business system.

How to order API integration services?

Successful integration isn't just about connecting an API or configuring a scenario. It's a comprehensive effort that takes into account the specifics of business processes, product architecture, and future scalability.

By collaborating with AVADA MEDIA, you receive:

• a team of specialists with experience integrating CRM/ERP systems, marketplaces, instant messengers, IP telephony, analytics, and delivery services across various business areas;
• individual architectural design taking into account all technical dependencies and risks;
• API integrations for specific tasks of your business;
• Maintenance and scaling – from connecting new services to building end-to-end analytics. We monitor trends and implement cutting-edge technologies into our clients' projects to ensure integrations remain relevant, scalable, and deliver maximum value.

With us, you'll gain a well-coordinated ecosystem that supports your business growth and opens up new development opportunities. Our team has over 10 years of experience creating digital B2B and B2C products and implementing web integrations of any complexity. Our experienced specialists deliver turnkey projects—from developing individual software modules to building comprehensive business ecosystems.

We build processes transparently and flexibly, offering competitive pricing for API integration services and minimal turnaround times thanks to our streamlined processes and team expertise. Fill out the form or call us to discuss your project. We'll suggest the optimal integration implementation path for your business growth.