Web 3D/2D graphics

Who is a web graphics developer?

A web graphics developer is a specialist who creates modern visual solutions and interactive content for websites, apps, and digital platforms. Their work goes beyond traditional graphic design, requiring not only artistic vision but also a deep understanding of the capabilities and limitations of the web environment. This programmer works with various graphic formats, optimizing them for fast loading and correct display in browsers and on all devices. They ensure responsiveness, interactivity, and high performance of visual elements, creating a dynamic and engaging user experience.

Web graphics specialist responsibilities

A web graphics developer combines programming and 3D graphics skills, so their tasks include both visual and technical components. Key tasks include:

1. We develop and implement interactive 3D models on corporate and presentation websites, in virtual showrooms, product configurators, and AR/VR scenes. These realistic models allow users to rotate, zoom, and customize objects in real time, creating a unique visual experience unavailable with static images. These solutions are used in architecture, interior design, fashion, eCommerce, and the gaming industry. Our specialists develop CRM systems and implement configurators for any business.
2. Cross-platform adaptation for the correct display of 3D graphics across browsers, operating systems, and devices—from mobile phones to VR headsets.
3. Integration with business logic – linking 3D content to CRM, integrating with eCommerce platforms and other systems to ensure visual elements are not only striking but also functional. This is especially relevant for online stores, car dealerships, construction companies, and furniture and appliance manufacturers. For example, our specialists can develop a car configurator that automatically pulls up-to-date prices, trim levels, and options, turning web graphics into a sales and customer service tool.
4. Graphics and performance optimization through texture compression, GLTF/GLB formats, LOD model levels, and rendering optimization algorithms for fast loading and stable website operation.

Thus, a professional web graphics developer simultaneously addresses image, marketing, and technical challenges. They make the resource attractive and competitive, and the user experience convenient and engaging.

What tools does a 3D programmer use?

To build dynamic, visually complex interfaces, a web graphics developer uses modern web technologies and libraries that allow for the rendering of interactive graphics directly in the browser:

• Three.js is the most popular library for 3D visualization in the browser. It allows you to create scenes, work with lighting, shadows, cameras, animation, and PBR materials. 3D programmers use this tool to create 3D configurators, virtual tours, interactive presentations, and immersive landing pages.
• Babylon.js is a powerful engine with extensive capabilities for photorealistic visualization, animation, and integration with virtual and augmented reality (AR/VR).
• WebGL and WebGPU are low-level rendering APIs that provide maximum performance and flexibility in scene customization. Both technologies provide access to GPU capabilities directly from the browser and are used for working with meshes, shaders, textures, and lighting. WebGPU is a new alternative to WebGL in 3D graphics, offering higher performance and control over the graphics pipeline.
• PixiJS is a high-performance 2D graphics engine, ideal for interfaces, animations, visual effects, and lightweight HTML5 games. It is often used to create interactive web applications.
• Phaser.js is a framework for creating 2D games and interactive scenes. It supports physics, controls, sprite animation, and Canvas/WebGL support. It's used when a project requires gamification of the interface or training.
• GSAP is a powerful library for animating interface elements, SVG, and Canvas graphics. It's used for smooth transitions, parallax, microinteractions, and complex animation scenarios. It's often combined with Three.js or PixiJS to synchronize movements and effects.

When creating projects with augmented and virtual reality elements, web graphics developers also use WebXR, A-Frame, 8thWall, and AR.js to integrate AR/VR features directly into the browser. Unity and Unreal Engine are used to develop more complex immersive scenes, which can then be exported or integrated into the web environment to provide an interactive and highly realistic experience.

How to hire the best web graphics specialist?

To make web graphics a competitive advantage for your product, it's important to hire a 3D programmer who:

• understands the technical limitations of the environment, is proficient in graphics optimization techniques, and uses responsive design with progressive rendering methods, ensuring fast loading and correct display of interfaces on all devices and platforms;
• applies modern approaches to creating microinteractions and animations, as well as advanced technologies for photorealistic visualization (Three.js, Babylon.js, WebGL) and integrating augmented and virtual reality into the browser (Unity, Unreal Engine, etc.);
• understands visual trends, follows modern styles in digital design – from neumorphism to generative graphics, and is able to implement them into the interface without losing functionality;
• Ability to work in a team, collaborating with other specialists to ensure a coherent visual language of the product.

Therefore, a professional web graphics developer works at the intersection of design, programming, and interactive technologies. They are skilled at translating visual concepts into interactive 2D and 3D scenes, where every detail is logical and performant.

When to Hire a Three.js and WebGL Developer

You can hire a Three.js developer at any stage of a digital product's lifecycle—from project launch to scaling and updating.

• When developing websites, mobile apps, and web applications from scratch , including 2D/3D configurators, a web graphics specialist adds elements to the product that make it visually cohesive, interactive, recognizable, and consistent with the brand. Our specialists use WebGL technologies and web 3D libraries to create dynamic scenes with animation and effects, and, if necessary, complement them with AR visualization and AI agents for personalized user interactions.
• When redesigning existing digital products , if the current design is outdated, takes a long time to load, or does not meet modern interaction standards, a web graphics developer can help update the visual component, optimize 3D/2D elements, and improve the user experience.
• When creating promotional materials and interactive elements for websites, landing pages, and advertising platforms, high-quality web graphics enhance the emotional impact of a brand and increase conversions. Animated banners, 3D visualizations, parallax effects, and micro-animations help capture user attention and make marketing campaigns more effective.
• When developing corporate presentations, virtual showrooms, and interactive booths for companies participating in exhibitions, forums, or online events, web graphics allow you to present products and services in an innovative, memorable format that enhances the experience.
• When developing educational and industrial platforms, Web 3D graphics make it possible to visualize complex processes, models, and mechanisms, turning learning into a visual and interactive experience.

How to hire a web graphics developer at AVADA MEDIA

If you're looking to hire 3D programmers to create a new project or refine an existing one, we'll find a web graphics specialist tailored to your needs and budget. We offer developers for Unity 3D, Three.js, and other modern technologies, and offer a convenient collaboration format:

• Outsourcing allows you to hire a web graphics specialist to complete specific tasks or projects with a defined deadline and deliverable. It's a convenient option for one-off projects, projects, or highly specialized tasks.
• Outstaffing is a format where a specialist becomes part of your team for a specified period, fully immersed in your processes and working under your supervision. It's suitable for projects that require a permanent employee without expanding the workforce.

For comprehensive solutions, we assemble a dedicated team of designers, front-end and 3D developers, analysts, and managers. This format is ideal for large-scale projects with deep integration and demanding architecture.

Hiring a web graphics developer from AVADA MEDIA is an investment in the visual identity, marketing, and success of your digital product. We guarantee quality control, regular communication, and a transparent process at every stage of the project, regardless of the format of collaboration.

With us, you can quickly and safely hire a web graphics specialist, flexibly scaling your team to meet different needs. Contact us to develop from scratch or enhance your project with innovative solutions.