3D yacht configurator
AVADA MEDIA has developed a demo 3D yacht configurator — an interactive solution for manufacturers, dealers and premium brands of water transport. The project demonstrates how a modern web configurator allows customers to independently personalize a yacht online, change materials, colors and finishing elements, and instantly see the result in 3D right in the browser.
All changes are applied in real time without reloading the page, ensuring a smooth and most realistic yacht configuration experience.
3D yacht configurator functionality
The configurator allows you to change the key parameters of the yacht:
- color of the body and decorative lines;
- materials and texture of the wooden covering;
- color and type of carpeting;
- interior decoration and furniture;
- fabrics and decorative elements;
- custom colors via color picker.
All parameters change instantly, allowing the user to quickly experiment with different configuration options.
Interaction with the 3D model
The user can:
- rotate the yacht 360°;
- zoom the model and view details;
- interact with interactive hotspots;
- hide or show controls;
- reset the configuration to its original state;
- to form a ready-made configuration for further ordering.
This approach significantly improves the user experience and allows the client to literally “assemble” their own yacht online.
Technological implementation
The demo is created based on a modern web technology stack for working with interactive 3D graphics:
- Three.js / WebGL — rendering a 3D yacht model in the browser;
- JavaScript — configurator logic and parameter management;
- HTML/CSS — settings panel interface;
- PBR materials — realistic display of textures and lighting.
The solution is optimized for stable operation on desktops, tablets, and mobile devices.
Scaling capabilities
The demo can be expanded to a full-fledged CPQ system for yacht sales and production with support for:
- automatic cost calculation;
- generation of commercial offers;
- integration with CRM and ERP systems;
- synchronization with CAD/CAM solutions;
- formation of technical specifications for production.
The configurator is easily adapted to the specific business processes of a manufacturer or dealer network.
AI-visualization of configurations
The configurator has already implemented an AI module for generating photorealistic renders, which allows you to automatically create visualizations of the yacht based on the configuration selected by the user.
The system generates images based on the selected materials, colors and finishes, and complements the scene with realistic surroundings, lighting and atmosphere. This allows the boat to be displayed not as a 3D model, but as a finished premium product in a real environment.
AI visualization can be used for:
- generation of marketing renders;
- creating presentations for clients;
- visualization of the yacht in different locations and weather conditions;
- quick demonstration of new design solutions;
- preparing content for sales and advertising.
This approach increases customer engagement and makes the online configuration process more emotional and visual.
Practical application
The solution is suitable for:
- yacht and boat manufacturers;
- shipbuilding companies;
- water transport dealers;
- premium showroom sales;
- eCommerce platforms with product customization.
Using a 3D configurator allows you to increase customer engagement, shorten the order approval cycle, and automate the product personalization process.
Other demo configurator projects are available in this section.
And you can find out the approximate cost of development on the service page.
