3D configurators

A 3D configurator is an interactive technology that allows you to interact with three-dimensional models of products in real time. Regardless of what you sell - furniture, clothing, jewelry or building materials, such a tool offers endless possibilities for product personalization, thereby increasing sales and improving the customer experience.

Moreover, the practical application of configurators is not limited to sales alone. Interactive 3D models are widely used by companies to optimize production processes, optimize inventory, collect analytical data on consumer preferences, and for many other purposes.

AVADA MEDIA provides services for the development of 3D configurators adapted to the individual needs of your business. In our projects, we use advanced technologies, including the capabilities of augmented and virtual reality, to create a truly immersive user experience and expand the functionality of the digital solution.

Who needs 3D configurators and in what cases

3D configurators find their application in a wide range of industries due to their versatility and ability to improve customer interaction. Whether it is online stores, industrial enterprises or design studios, this technology provides a unique user experience and optimization of complex business processes. Let's consider some areas where 3D configurators are especially in demand:

• E-commerce . On e-commerce sites, configurators allow buyers to view the product from different angles, change its characteristics and adapt it to their personal preferences. Thus, 3D customization increases audience engagement, forms an emotional connection between the client and the product and increases the conversion rate.
• Manufacturing and industrial companies . For companies in the manufacturing sector, 3D configurators are not only a marketing tool, but also a means of optimizing internal processes. They allow designing and testing new products in virtual space, which significantly speeds up the process of creating products and reduces the costs of creating physical prototypes.
• Design and architecture . 3D configurators allow you to create three-dimensional visualizations of interiors and architectural projects that can be changed and edited in real time. This reduces the time for design approval and minimizes the risks of misunderstandings between the customer and the contractor.
• Education . 3D configurators are also used in educational institutions, where they are used to create interactive models, training simulations and virtual laboratories. This allows students to interact with complex objects in real time and gain valuable experience, which contributes to better assimilation of educational material.

Key Features of 3D Product Configurators

Given the growing popularity of 3D configurators in many industries, we decided to highlight the key features that make this tool truly effective and indispensable for business:

• Ability to customize products . A 3D configurator should provide ample opportunities to customize and change various product characteristics — colors, sizes, materials, shapes, and other elements. This helps users tailor products to their unique preferences, without the need for additional consultations with the seller.
• Real-time pricing : An important feature that allows users to instantly track the price of a product as its characteristics change. This increases the transparency of customer interactions and increases brand trust.
• User-friendly interface . 3D configurators are most often created with a focus on a wide audience. Therefore, it is extremely important to ensure that the interface is intuitive and adapted to users with different levels of technical training. Convenient navigation and well-thought-out UI/UX will minimize possible errors and improve customer experience.
• Administration tool . The configurator should provide a convenient and functional administrator panel. It will allow you to easily manage the range of goods, configure the parameters of configurable objects and monitor the analytics of the tool use.

Benefits of 3D configurators for business

3D configurators help users make more informed and faster decisions, and offer a completely new approach to selling products, where individual interaction with each client comes first. This distinguishes the business from its competitors and provides it with significant advantages:

• Increased sales and customer acquisition . The ability to examine a product from different angles and change its characteristics according to your personal preferences creates a unique user experience. This increases the customer's desire to make a purchase and also helps attract a new audience.
• Product customization . According to McKinsey, 71% of consumers expect personalization of products, and 48% are ready to spend more time to get a customized product. This suggests that uniqueness of the offer is extremely important for modern consumers, and the 3D configurator fully covers this need. It provides ample opportunities for customization of product items, thereby increasing audience loyalty and stimulating sales.
• Increased time spent on site . The product configuration process engages the user and makes them spend more time on your site. This improves SEO and helps increase traffic to the resource.
• Reduced number of returns . The 3D configurator helps the user get a complete and accurate picture of the product before purchasing, which reduces the likelihood of non-compliance with expectations. Thanks to this, the number of returns, as well as the associated costs for logistics and order processing, are significantly reduced.

Types of 3D configurators

A 3D configurator is a universal tool that makes modern companies completely reconsider their approaches and standards when selling goods online. Let's consider which types of configurators are in the greatest demand on the market and what tasks they solve:

• Car configurators : Used in the automotive industry to provide an interactive vehicle buying experience. They help select any specifications such as body color, wheel design, and interior material, allowing users to create their own dream car from the available options.
• Furniture and interior configurators. In the furniture industry, 3D configurators allow customers to experiment with room layouts and customize their interiors in virtual space, selecting the optimal furniture items, their colors, materials, and shapes.
• Retail . In the retail industry, 3D configurators are actively used to personalize a wide range of products, such as clothing, shoes, accessories, and many others. Users can independently select the color, size, materials, and additional elements of the product, which allows companies not only to satisfy the aesthetic needs of their customers, but also to improve the shopping experience.
• Jewelry configurators . Help jewelry manufacturers and producers design and present their customers with exquisite, customizable pieces. For example, with the help of such a configurator, customers can select stones, engravings, metals, and settings so that the final product fully matches their individual style.
• Electronics configurators. Used to select features, colors, and accessories for any device, from smartphones and tablets to laptops and home appliances. Such a configurator allows users to create truly unique products that meet their individual needs.

Examples of successful use of 3D configurators

3D configurators have become an important tool for many large companies seeking to offer customers a personalized product and increase audience engagement. Let's look at some of the most successful cases in different business niches:

Adidas

Adidas has successfully used 3D configurators to create personalized sneakers. Customers can choose colors, materials, and add individual elements, allowing them to create a truly exclusive product based on their personal preferences. This approach has allowed the brand to significantly increase the number of repeat purchases and positive reviews.

Tesla

Tesla offers a 3D configurator for its cars, where users can customize the car model, color, battery type, interior, and other features. Not only does this create a more personalized buying experience, but it also simplifies the customer’s ordering journey by helping them better understand how their future car will look and function. Using the configurator has helped drive pre-orders and strengthened brand loyalty among customers.

Samsung

Samsung uses 3D configurators to customize smartphones and other electronics. Buyers can choose colors, types of accessories, and other parameters, creating a unique product according to their preferences. This solution allowed Samsung to attract an additional audience and offer an individual approach to each customer.

Lego

Lego uses 3D configurators in its Lego Digital Designer program, allowing users to create their own models from virtual bricks. This not only helps to stimulate creativity, but also increases the opportunities for interaction with the brand by involving users in the process of creating unique designs.

What technologies are used to create 3D configurators

To create 3D configurators, advanced technologies and programming languages are used, ensuring high interactivity and quality of visualization of 3D models. We, at AVADA MEDIA, usually use the following to implement flexible and interactive solutions:

• WebGL is a cross-platform API for displaying 3D graphics in a browser without using third-party plugins.
• Three.js is a JavaScript library for creating and displaying interactive 3D graphics in web applications.
• Unity is a game engine that provides advanced tools for developing interactive 3D configurators, including for the web and mobile platforms.
• Unreal Engine is another game engine known for its realistic graphics. It is necessary for creating high-quality 3D configurators, especially in areas where maximum detail and realism are required, such as in the automotive industry and medicine.
• WebXR is an interface for creating configurators that support augmented and virtual reality technologies. It allows users to interact with 3D objects in real space, which significantly expands the capabilities of such a tool.
• Server technologies - for backend development, which is responsible for processing user requests, managing sessions and interacting with databases, we use Python, Node.js, Java and PHP languages, or their frameworks.

Why is it necessary to cooperate with AVADA MEDIA

3D configurators help to fully unleash the potential of product personalization and increase your brand recognition. At AVADA MEDIA, we understand how valuable and important they are for modern companies, so we offer the development of individual and technological solutions that fully cover the needs of businesses and their clients.

Benefits of working with us:

• Ongoing support. We don't just develop the configurator, we provide its ongoing support, including updates, technical support and optimization.
• Modern technologies. We follow the latest technological trends and apply them in our projects to create truly innovative and highly effective products that meet current market requirements.
• Improved customer engagement. Our solutions are designed to create unique and memorable user experiences that help attract new audiences and increase loyalty among existing customers.
• Creative and individual approach. We develop solutions that highlight the unique features of your business, helping you to stand out from the competition.

Cooperation with AVADA MEDIA is an important step towards the implementation of effective digital tools that will help you grow and develop in a constantly changing market. Tell us about your business, and we will help you find the optimal technical solution!