The CRM system is an indispensable assistant for a customer-oriented business.

It records the details of sales and their number, a section of statistics on customers and the results of their interaction with the business. Based on this information, you can track the customer's journey, optimize it and make the most relevant offer that creates a high level of loyalty in the audience.

In addition, the CRM system optimizes and increases the efficiency of the team that works with customers and allows to evaluate the overall effectiveness of the marketing strategy.

The benefits of implementing a CRM system in business are obvious, but which one should you choose? Ready-made solutions are multifunctional, but do not have sufficient flexibility for each specific business. Other solutions, on the contrary, are quite targeted and do not have a sufficient set of functions.

It is necessary to create custom CRM to solve such situations. Custom solutions allow you to create a tool "sharpened" for a specific business, with the help of which you can influence certain groups of customers.

What is a CRM system?

This is a system that is responsible for high-quality and effective Customer Relationship Management, consisting of a set of different templates. That is why it will never replace the sales department and marketers, but will make their work much easier by optimizing a number of business processes.

A message in the CRM will remind the manager to call the customer again after he has made a purchase to evaluate the quality and propose a new offer based on his preferences. It will send a trigger email if the customer created a cart but left the site, collect sales statistics and present them in a convenient report form, etc.

CRM is a complex solution, because different components of the system, which are interconnected, are responsible for collecting information about events that the client does. Depending on each specific business, there may be quite a few of them, but we will indicate the main ones:

• Database: contains contact information, customer interaction history, purchases and preferences.
• Customer service tools: help managers efficiently and quickly process requests, customer requests through various communication channels: phone, e-mail, chat, etc.
• Analytics tools collect customer and sales data, discover demand, and aggregate data that helps evaluate the effectiveness of marketing campaigns.
• Sales management tools help track churn by keeping track of visitors who don't buy a product or service. Track agreements for the preparation of personal offers, based on the customer's check or his preferences. Collect leads from various traffic sources and aggregate them directly into CRM. Create reports that can be used to analyze the effectiveness of the sales department.
• Customer loyalty. One of the competitive advantages of a business is the customer experience. The data collected by the CRM system helps to process feedback, inquiries and personalize the customer experience in a timely manner. In turn, the faster the customer's issue is resolved, the greater the chances that he will make purchases and recommend the brand more often.
• Integration with other systems to exchange data and improve interaction between different departments of the company. It can be warehouse systems, logistics systems, accounting systems, electronic document management systems, ERP systems, marketing automation systems, etc.

As a result, the CRM system is an effective software for business scaling. Using it, you can quickly collect large amounts of information about customers, create reports and make the work of managers more convenient.

What are the benefits of CRM development for business?

The advantages of CRM Systems are undeniable, because they significantly speed up business operations and bring profit. At the same time, there are already ready-made solutions on the market, why develop solutions directly for each business?

Packaged solutions are designed for a very wide audience and work according to a universal scheme. They cannot be adjusted to the needs, logic and specifics of your business, and this is reflected in an unnecessary burden on business processes and the budget. After all, it is also necessary to pay for functions that are not used.

Flexibility of settings

Ready-made CRMs do not take into account the specifics of your business, and custom-made solutions are based on them. At the same time, a custom CRM will fully meet the needs and business processes of your business. Each function, module and interface can be developed taking into account the specifics of the business

Comprehensive functionality

Default systems, because they are designed for a wide range of businesses, have a number of features that you will not use. At the same time, the developed system will contain functions that are necessary for your business.

Continuity of work

As a rule, batch CRMs are hosted on servers owned by the provider or the development company - and this is the risk that routine work can temporarily deprive the business of the CRM system. Custom CRMs can be located on physical or cloud servers, which reduces the financial burden and removes the risks of routine work.

The possibility of finishing

Popular CRM systems have a set of functionalities for everyone and it cannot be modified. In turn, the developed CRM can be refined and customized by the efforts of a full-time developer or a third-party programmer.

High level of security

Custom CRM development allows you to take into account the specifics of the business and ensure the maximum level of protection and confidentiality of customer and company data. Various encryption, authentication and access control mechanisms can be implemented in it.

Stages of CRM development

The development of a custom CRM system to order is the process of creating a unique customer relationship management system that fully meets the needs and requirements of the business, consisting of several stages:

1. Collection of requirements and analysis of business processes

Before starting the development, it is worth highlighting the main criteria that the CRM system will meet. Typically, these are key business needs for processes and interfaces. The first stage is always about collecting the requirements for the future CRM, in which the Product Owner defines them, and the analysts compile the relevant documentation.

2. Projecting

As soon as the requirements are recorded in the documentation, you can start working on the mockup of the future CRM. At this stage, designers work out the architecture of the future system and its functionality. In parallel with this, UX/UI designers design the CRM interface and prepare the first visualization for the customer.

3. Development

After agreeing on the architecture and forming the right vision of the future CRM, programmers start developing the code. At the same stage, all necessary modules and functions of the system are created: backend developers create the server part of CRM, providing data processing and business logic. Frontends are engaged in the development of the user interface that interacts with the backend part.

4. Testing

In parallel with the development, the CRM system undergoes complex testing (modular, integration, system) for compliance with requirements, security, reliability and reliability. Testers ensure the quality of the software product being developed, monitoring its compliance with requirements and standards.

5. Implementation and training

This is the final stage of CRM development work, in which the release version of the CRM system is introduced into the company's work area. Designers and video instructions for the CRM system, and technical support helps with issues of using and configuring CRM

Values of AVADA MEDIA

The AVADA MEDIA team has rich experience and expertise in the field of software development, and more than 100 IT specialists are ready to implement a CRM system of any complexity. When choosing between ordinary freelancers and a coordinated team of programmers, you should always bet on reliability.

With AVADA MEDIA, work on your project is carried out on the basis of a contract that includes guarantees of quality of execution. A close-knit team will work on the project, which includes senior and middle-level developers, behind whom large-scale projects have been successfully implemented.

Working with AVADA MEDIA is always a partnership in which you receive high quality services, innovative solutions and reliable support.

FAQ questions/answers

• Which business should order the development of a custom CRM system

CRM systems will be most useful for companies that are active and have constant contact with customers. For banks, insurance companies and other financial institutions, they allow to effectively manage the customer database and track financial transactions.

For online stores, e-commerce companies and service industries, it will allow you to track orders, manage inventory and monitor sales gaps.

• How much does CRM cost?

The cost of developing a CRM system always depends on the complexity of the project, the choice of technologies and the desired terms of implementation. In order to find out the specific price of the implementation of your project - contact us in any convenient way for you.

• How long does it take to develop a CRM system?

The time for developing a CRM system depends on such factors as the complexity of the project and the scope of functionality. Usually, the development of a CRM system can last from several months to a year.

• Can the CRM system integrate with other company systems?

Yes, the CRM system can be integrated with other company systems, such as accounting systems, e-mail and messengers.

• What are the advantages of developing your own CRM system compared to using ready-made solutions?

Developing your own CRM system allows you to adapt it to the unique needs of the company, ensure a high level of data security and flexibility in managing business processes.