UX/UI design

UX and UI design for your project

A joint study between Google and MTM found that 74% of users uninstall an app or stop using a website due to dissatisfaction with the interface. Therefore, if you want your product to conquer the market and become in demand among the target audience, special attention should be paid to the design and reproduction of the visual environment. This particular problem is solved by UX/UI designers.

But what is the difference between UX and UI, what functions do they perform and how to find a team that can create a unique, famous and functional design specifically for your project? Answers to all questions in our article.

What is UX/UI design

UX and UI design solve one problem - make interaction with the software comfortable, enjoyable and unforgettable. Therefore, UX/UI are closely related: often both roles are performed by the same specialist. At the same time, although the boundaries between them are blurred, they are two completely different directions in design, each of which has its own functions and goals.

What is the difference between UI and UX design

To answer this question, we suggest understanding the basic concepts and concepts of UX and UI:

• UX or User Experience – is responsible for the structure and architecture of the software. UX design involves researching consumer needs and behavior, designing structure and navigation, and prototyping and testing interfaces. Its main goal is to make sure that when opening the program, the user instantly understands how it works and how to perform the target action, for example, make a purchase, order a service, etc.
• UI, or User Interface , is responsible for creating an intuitive and aesthetically pleasing interface that makes it easier for the user to complete tasks and improves the overall experience of working with the product. UI includes the design, layout, and functionality of buttons, icons, menus, text fields, and other visual components.

Thus, UX design is responsible for the logic of the interface, and UI is responsible for its appearance. Moreover, both of these directions cannot exist separately from each other. Agree, it is difficult to imagine how you can develop a design and not think about how it will look, and vice versa - how to create visual concepts without knowing the structure of the software.

UX and UI design assignment

As we have already figured out, UX and UI are two completely different directions in design, and accordingly, their goals and objectives are also different. Let's take a closer look at them.

UX design task:

• Research of target audiences . UX designers study the needs, goals, problems, and benefits of users to design a product that best meets their expectations.
• Creating User Flows . Designing the paths that will be taken when interacting with a product to provide logical and efficient navigation through an application or site.
• Prototyping and testing . Create interactive product prototypes and interface testing to evaluate usability, identify problems, and make adjustments before technical development begins.
• Interface optimization . Work to improve user experience based on feedback from end consumers. Typically this task is performed continuously throughout the life of the software.

UI design task:

• Creating a visual style . Developing the visual style of the product, including color palette, typography, interface elements and other visual elements.
• Development of interface elements . Displaying elements of the visual environment, such as buttons, input fields, menus, icons, etc., facilitating the perception and ease of use of the product.
• Adaptation for different devices . One of the main tasks of a UI designer is to ensure that the product displays correctly on different devices, browsers and screen resolutions.
• Creating an attractive appearance . Developing a unique and attractive visual environment that attracts the attention of users and creates the desired emotional response in them.
• Brand identity support . Ensuring that the visual style of the product matches the brand identity to create a consistent brand experience among users.

The importance of UI and UX design for IT products, applications, startups

There is already enormous competition in the IT market - thousands of sites, services and mobile programs in all business niches are available to users, and their number is growing daily. This means that in order to succeed in the market, your digital product must be as useful, convenient and unforgettable as possible for the end consumer, and accordingly, you definitely cannot do without competent UI/UX design. That's why:

• First impression . The user interface is the first thing a user sees, and UX determines how easy and enjoyable it is for a user to interact with a product. Good design immediately attracts attention and creates a positive impression, which can lead to a greater likelihood that the user will stay and use the service.
• Ease of use . UX design is aimed at making the process of using a product as intuitive and user-friendly as possible. The simpler and more effective it is, the higher the likelihood that customers will want to use the software themselves and will recommend it to others.
• User Content . Professional UI/UX design helps retain customers and reduces the likelihood of churn. If users feel that the program fully covers their needs and is comfortable to use, they will be inclined to interact with it on a long-term basis.
• Increasing the level of trust . Competent and thoughtful UX/UI design creates the impression of professionalism and care for users. This increases the level of consumer confidence in the product and its creators.
• Efficiency and productivity. One of the main principles of UI/UX design is to improve the efficiency of the interface. This means that users will have to spend less time learning the product and will be able to achieve their goals faster.

Modern UX and UI trends

Trends in UX and UI are constantly evolving, reflecting changes in technology, user preferences and business requirements. According to statistics, about 88% of users are likely not to return to a site that they find unusable or unattractive, and 61% are disappointed with companies with poor UX design, even though they are loyal to their products.

Keeping up with current design trends allows brands to increase their competitiveness, improve customer experience and achieve significant growth in marketing strategies. We'll talk about the most important trends for 2024 below.

Minimalism

Minimalism aims to remove unnecessary content and simplify navigation. It is characterized by an emphasis on typography, a lot of white space and a limited color palette. The most important elements are always given priority, and the use of visual effects is kept to a minimum.

This style helps improve page loading speed, reduces cognitive load, and allows users to find the information they need as quickly as possible.

Microanimations and microinteractions

These are small motion effects that add dynamism to the user's experience and make it more fun. When animations occur during user interaction, they are called micro-interactions. The main task is to demonstrate changes in the status of the system and simplify navigation. In addition, micro-animations can be used to unobtrusively direct the visitor to the desired action.

Rounded shapes

Research shows that rounded and smooth lines improve perception, while sharp corners, on the contrary, disrupt the integrity of the space and lead astray. Therefore, rounded shapes are increasingly used in modern designs, especially for mobile applications where screen space is very limited.

Night mode

Dark Mode allows users to switch to a dark color scheme. On the one hand, it reduces eye strain at night, and on the other, it makes the design more stylish and interesting. However, you should be careful when using black, as it can subconsciously evoke negative emotions. To avoid this, designers usually add bright and rich shades of elements, which together form an interesting, memorable composition.

Experience of AVADA MEDIA specialists in UX/UI design

AVADA MEDIA's experience in UI/UX development includes almost all digital services for business: websites, mobile programs, automation systems such as ERP, CRM and many others. In every project, we implement innovative solutions that help brands strengthen their emotional connection with their target audience and build their visual authenticity.

Our designers perfectly understand the difference between UX and UI, follow current trends in the industry and implement them in real projects, building well-known and user-friendly interfaces from scratch. To order a design or complete software development from AVADA MEDIA, fill out the feedback form. We will carefully study your request and contact you to clarify details within 24 hours.