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E-commerce software development

Trends in purchasing behavior in recent years show that the future of retail is e-commerce. According to a study by the American cloud service Domo, 6 million people make online purchases every minute, and the total number of people who buy goods online is measured in the billions.

To meet the needs of this huge audience, companies use modern e-commerce software solutions that help automate almost all processes: from purchasing goods and managing inventory, to attracting and retaining customers.

Advantages of IT solutions for eCommerce

Custom software helps take an eCommerce project to a new level, improve processes and reduce operating costs, and these are not all the advantages of such IT solutions. Here are some more reasons why you should invest in their development:

Optimization of business processes . Technological tools for e-commerce simplify inventory management, logistics and warehouse operations, which significantly improves business efficiency.
E-commerce automation . The implementation of IT systems helps automate many processes in a company, including order processing, customer data management and marketing campaigns.
Improving customer interaction . Based on the analysis and processing of customer data, such solutions personalize the user experience, which has a positive effect on increasing customer loyalty and satisfaction.
Increase conversion and sales . Innovative analytical tools and marketing automation allow you to attract more customers and increase conversion rates.
Unlimited development opportunities . For the eCommerce industry, growth means an increase in the number of customers, sales, and therefore operating costs. Individual software can be improved at any time, so it will fully meet the needs of the business.

What problems does eCommerce software solve?

E-commerce companies typically face a similar set of challenges that stand in the way of their successful growth and market development. Many of them can be solved by implementing specialized eCommerce systems, such as:

The difficulty of managing large volumes of data - about customers, suppliers, deliveries, orders.
Insufficient automation of processes, which is why it is necessary to maintain a large staff and spend a lot of time on solving routine tasks.
Low level of personalization and slow response to customer requests, which can lead to a decrease in customer loyalty.
Lack of integration between sales channels. For example, if you use several distribution channels to sell products, but each of them works separately and is not connected with the others, which leads to data loss and reduced request processing speed.
Difficulties in coordinating and managing the processes of delivering goods to customers.

Which companies benefit from implementing eCommerce software?

eCommerce software benefits all companies that sell goods online, regardless of their size, distribution channels or length of presence in the markets. Here are the main benefits that different types of businesses receive in this segment:

Online stores are an opportunity to automate processes, improve warehouse logistics and interaction with customers.
Marketplaces receive a tool for centralized management of different types of users and products on one platform.
Retail companies receive full integration of disparate online and offline sales channels into a single system, as well as effective tools for inventory and logistics management.
B2B platforms - the ability to automate sales and effectively manage commercial offers.
Startups - quick launch using SaaS solutions and flexibility for further development.

Trends in software development for e-commerce

To build a successful business in the e-commerce market, it is not enough to simply create a website and place products on it. What is important here is constant development and following current trends that make online shopping more comfortable and meet the growing needs of the consumer segment.

Let's look at the 5 main trends that are changing eCommerce right now:

Using cloud technologies . Cloud technologies play a critical role in the development of e-commerce. They provide flexibility in data storage and availability from anywhere in the world, and also save the cost of maintaining their own servers. In addition, cloud data centers are equipped with modern security systems that make the storage and transmission of information as secure as possible.
Integrating artificial intelligence and machine learning . AI and ML are capable of quickly processing large amounts of information and identifying patterns, which is why they are often used to forecast consumer demand, analyze data and optimize marketing strategies.
Augmented and virtual reality technologies . The use of AR and VR helps take product presentation to the next level and improve the user experience. Already, some large brands, such as IKEA, are using these technologies to fill the gap between customer perception and the actual characteristics of furniture, and fashion stores are using them to launch “online fitting rooms.”
Internet of Things (IoT) . Modern eCommerce starts with logistics, which is why the use of IoT has become one of the main market trends in recent years. Internet of Things systems help simplify inventory management, control the storage conditions of goods during transportation, and make the entire supply chain - from supplier to warehouse, and from warehouse to buyer - as transparent as possible.

Key Features of E-Commerce Software

Digital solutions for the eCommerce market provide businesses with effective tools for organizing and managing online sales. Let's look at the main functions they may include:

Product and catalog management. A product catalog is the first thing a user sees when going to an online store or marketplace, so the information in it should be structured and as easy to understand as possible. Product management functionality allows you to create and update catalogs, specify descriptions, images, prices and characteristics of each item for a more accurate representation of the assortment.
Order management . The tool is designed to centrally manage and automate the processing of all requests for the purchase of goods that may come from an online store, marketplace, mobile application and other channels. It will help your business respond to orders instantly, which will increase customer confidence and improve their attitude towards the brand.
Payment systems . Today there are many payment options: international and local bank cards, electronic wallets, cryptocurrency, and even cash is still used. The more payment acceptance methods you integrate into your website, the easier it will be to settle payments with customers.
Safety . When making transactions, users are required to provide their payment information, which often becomes the main target of scammers. To ensure their reliable protection, e-commerce software uses innovative encryption protocols when storing and transmitting information, and also encrypts databases, which leaves hackers virtually no chance.
Marketing and promotion . SEO optimization functionality helps improve the position of an online store in search results, which directly affects the number of sales and business income.
Analytics . Collects information about orders, payments, abandoned carts, user behavior patterns and other important data, and then generates convenient reports that help you track key business performance indicators.

Types of E-Commerce Software

There are different types of e-commerce software and models for delivering them to businesses on the market today. To understand what we are talking about, we suggest looking at the main types in more detail:

SaaS platforms. Ready-made solutions for e-commerce that run on the supplier’s server and are delivered to businesses as a service - through a paid subscription. The development of SaaS platforms is carried out exclusively by the software provider.
PaaS platforms . They provide a cloud environment for developing, deploying and managing eCommerce projects. They provide all the necessary infrastructure to quickly launch an e-commerce business, reduce costs and do not require technical knowledge from the user.
On-Premises . Such solutions involve installing and managing software directly on company servers, which gives full control over data and infrastructure. This model is especially attractive for brands with high requirements for security and customization.
Headless eCommerce . The model divides the eCommerce system into client and server parts, which makes it possible to more flexibly manage content and functionality. Headless eCommerce is useful for companies that use different platforms and sales channels, as it provides full integration with various services.

AVADA MEDIA is the best solution for your business

In the fast-paced e-commerce landscape, implementing reliable, elegant, and powerful software can mean the success of your entire business. Our software engineers know the latest industry trends and combine the latest technologies, real-world experience and best practices to provide you with a functional product that will help your company grow rapidly, regardless of any obstacles.

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