CRM development

CRM system is an indispensable assistant for customer-oriented business

It records details of sales and their quantity, a summary of statistics on clients and the results of their interaction with the business. Based on this information, you can track the customer’s journey, optimize it and make the most relevant offer that creates a high level of audience loyalty.

In addition, the CRM system optimizes and increases the efficiency of the team that works with clients and allows you to evaluate the overall effectiveness of the marketing strategy.

The benefits of implementing a CRM system into your business are obvious, but which one should you choose? Ready-made solutions are multifunctional, but do not have sufficient flexibility for each specific business. Other solutions, on the contrary, are quite targeted and do not have a sufficient set of functions.

It is to resolve such situations that it is necessary to create a custom CRM . Custom solutions allow you to create a tool tailored for a specific business, with which you can influence specific groups of clients.

What is CRM?

This is a system responsible for high-quality and effective Customer Relationship Management, consisting of a set of different templates. That is why it will never replace the sales department and marketing specialists, but it will make their work much easier by optimizing a number of business processes.

A message in the CRM will remind the manager to call the client again after he has made a purchase in order to evaluate the quality and offer a new offer based on its advantages. Sends a trigger email if a customer has created a cart but left the site, collects sales statistics and presents them in a convenient report form, etc.

CRM is a comprehensive solution, because different components of the system, interconnected, are responsible for collecting information about the events that the client does. Depending on each specific business, there can be quite a lot of them, but let’s note the main ones:

• Database: contains contact information, customer interaction history, purchases and benefits.
• Customer service tools: help managers efficiently and quickly process requests and customer requests through various communication channels: telephone, email, chat, etc.
• Analytics tools collect customer and sales data, express demand, and aggregate data that helps measure the effectiveness of marketing campaigns.
• Sales management tools help you keep track of potential customer abandonment by storing data about visitors who did not purchase a product or service. Monitor transactions for the preparation of personal offers based on the client’s receipt or its benefits. Collect leads from different traffic sources and aggregate them directly into CRM. Create reports on the basis of which you can analyze the performance of the sales department.
• Customer loyalty. One of the competitive advantages of a business is customer experience. The data that a CRM system collects helps you process feedback, requests, and personalize the customer experience in a timely manner. In turn, the faster the client’s issue is resolved, the greater the chance that he will make purchases more often and recommend the brand.
• Integration with other systems to exchange data and improve interaction between company departments. These can be warehouse systems, logistics systems, accounting systems, electronic document management systems, ERP systems, marketing automation systems, etc.

As a result, the CRM system is an effective software for scaling a business. Using it you can quickly collect large amounts of information about clients, create reports and make the work of managers more convenient.

What benefits does CRM development give a business?

The advantages of CRM systems are undeniable, because they significantly speed up business operations and bring profit. At the same time, solutions are already ready on the market, why develop solutions specifically for each business?

Package solutions are designed for a wide audience and work according to a universal scheme. They cannot be customized to the needs, logic and characteristics of your business, and this is reflected in an unnecessary burden on business processes and the budget. After all, you also need to pay for unused functions.

Flexibility of settings

Ready-made CRMs do not take into account the specifics of your business, while custom-developed solutions are based on them. At the same time, custom CRM will fully meet the needs and business processes of your business. Each function, module and interface can be developed taking into account the specifics of the business

Comprehensive functionality

Default systems, since they are designed for a wide range of businesses, have a number of functions that you will not use. At the same time, the developed system will contain the functions that your business needs.

Uninterrupted operation

Batch CRMs, as a rule, are hosted on servers owned by the provider or development company - and this poses the risk that routine maintenance may temporarily deprive a business of a CRM system. Custom CRMs can be hosted on physical or cloud servers, which reduces the financial burden and eliminates the risks of routine maintenance.

Possibility of improvement

Popular CRM systems have a set of functionality for everyone and cannot be modified. In turn, the developed CRM can be modified and customized through the efforts of an in-house developer or a third-party programmer.

High level of security

Custom CRM development allows you to take into account the specifics of your business and ensure the maximum level of protection and confidentiality of customer and company data. It can implement various encryption, authentication and access control mechanisms.

Stages of CRM development

Development of a custom CRM system to order is the process of creating a unique customer relationship management system that fully meets the needs and requirements of the business, consisting of several stages:

1. Gathering requirements and analyzing business processes

Before starting development, you should highlight the main criteria that the CRM system will meet. Typically, these are key business needs for processes and interface. The first stage always collects requirements for the future CRM, in which the Product Owner defines them, and analysts draw up the appropriate documentation.

2. Design

Once the requirements are recorded in the documentation, you can begin processing the mockup of the future CRM. At this stage, designers are working on the architecture of the future system and its functionality. In parallel with this, UX/UI designers are designing the CRM interface and preparing the first visualization for the customer.

3. Development

After agreeing on the architecture and forming the right vision for the future of CRM, programmers begin developing code. At the same stage, all the necessary modules and functions of the system are created: backend developers create the CRM server part, providing data processing and business logic. Frontend develops a user interface that interacts with the backend part.

4. Testing

In parallel with the development, the CRM system undergoes comprehensive testing (modular, integration, system) for compliance with requirements, security, reliability and reliability. Testers ensure the quality of the developed software product, ensuring compliance with its requirements and standards.

5. Implementation and training

This is the final stage of CRM development, in which the release version of the CRM system is introduced into the company’s work environment. Designers and video instructions for the CRM system, and technical support helps with issues of using and setting up CRM

AVADA MEDIA Values

The AVADA MEDIA team has extensive experience and expertise in the field of software development, and more than 100 IT specialists are ready to implement a CRM system of any complexity. When choosing between ordinary freelancers and a well-coordinated team of programmers, you should always rely on reliability.

With AVADA MEDIA, work on your project is carried out on the basis of an agreement that includes guarantees of quality of execution. A close-knit team will work on the project, which includes senior and middle level developers with a track record of successfully implementing large-scale projects.

Working with AVADA MEDIA is always a partnership in which you receive high quality services, innovative solutions and reliable support.