Cross-platform application development

The modern mobile technology market is represented by two key platforms - Android and iOS, which together occupy about 99% of the audience. For successful business development, it is critical to ensure presence on both platforms in order to reach the maximum number of users. In such conditions, cross-platform development becomes the optimal solution, allowing to minimize the costs of creating and supporting individual applications for each platform.

AVADA MEDIA offers cross-platform mobile app development services, combining innovative approaches and practical experience for more than 10 years. We create reliable and productive solutions for startups, small and medium businesses, as well as large companies. By contacting us, you will receive a product that fully meets your expectations and allows you to effectively achieve your business goals.

Native or cross-platform development: what to choose?

When developing a mobile application, the choice of approach is crucial.

• Native development — involves creating separate applications for each platform. This approach ensures maximum performance and access to all device functions, but requires significant time and financial resources. Swift is used for native development for iOS, and Kotlin for Android, which guarantees code reliability and full integration with the ecosystem of each platform.
• Cross-platform development – allows you to create a single application for both platforms using modern frameworks such as Flutter and React Native. This method reduces development time, reduces costs and maintains high quality of user experience.

If your project requires complex device integrations, a native approach will be optimal. However, if you are looking to quickly enter the market and save budget, cross-platform development will be the ideal solution.

Key Benefits of Cross-Platform Application Development

By choosing to create a cross-platform Android and iOS application, you get many significant advantages that will allow you to achieve your business goals much faster. Let's consider the main ones in more detail:

• Wide audience reach. A single application for Android and iOS allows you to attract more users and increase sales
• Flexibility of the process. Multiplatform development uses its own set of tools, such as hot reload. This allows developers to make changes to the code and immediately see their result in the application, without the need for recompilation, which significantly speeds up the production process and makes it more flexible.
• Save time and budget. Using a common code base reduces development and support costs by 30-40%.
• Wide functionality . Our developers have experience in implementing complex solutions, including integration with external systems, interface customization and adding unique features to cross-platform applications. Therefore, you can be sure that you will receive a reliable and effective product that meets the individual goals and objectives of your business.
• Simplified support and updates. Fixing bugs or adding new features requires less time and effort because changes are made to only one code base, rather than separate versions for each platform.
• Resistance to change. Cross-platform applications easily adapt to new technologies and devices.

Who needs cross-platform application development

Cross-platform applications are suitable for many areas of business and become especially relevant in the following cases:

• Startups and small businesses. For companies that are just starting out or working with a limited budget, cross-platform development is a great solution. It allows you to quickly create a product that covers both platforms, minimizes costs and speeds up the launch.
• Businesses with a broad audience. If your target audience includes both Android and iOS users, a cross-platform app will help you reach the maximum number of potential customers. This is especially important for companies in the e-commerce, delivery, education, and media industries.
• Time-sensitive projects. When it’s important to get a product to market as quickly as possible, cross-platform development is the best choice. Rapid production and a single code base reduce the time it takes to create an application.
• Companies looking to reduce support costs. Cross-platform applications require less cost for ongoing support and updates, making them a good choice for businesses looking to optimize long-term costs.
• Areas where fast ROI is important. For companies focused on fast ROI, such as SaaS, mobile gaming, or subscription apps, cross-platform solutions can help them achieve commercial success faster.

Why Invest in Building a Cross-Platform App

In today's digital world, mobile applications have become an integral part of modern business. Today, they not only allow for more effective interaction with the audience, but also open up new opportunities for companies to develop and increase sales. Here are some key reasons why it is worth investing in their development:

• Expanding the customer base. The mobile app provides direct access to a huge audience of smartphone users, the number of which continues to grow. This allows the business to enter new markets and attract more customers.
• Improved customer experience. Loyalty programs, personalized offers, user-friendly interface and 24/7 support help increase customer satisfaction and long-term retention.
• Process automation. With the help of applications, you can automate key business processes, such as order processing, warehouse management, financial transactions, and organizing communication between different departments. This increases business efficiency and reduces the workload on staff.
• Increased sales. The mobile app provides effective tools such as push notifications, personalized recommendations and bonus systems that encourage users to make purchases more often and increase the average check.
• Increased competitiveness. In a highly competitive environment, having a modern and functional app can be a key factor that makes your company stand out in the market. It strengthens the brand, improves its perception and increases customer loyalty.
• Data collection and analysis. Mobile apps provide valuable data on user behavior: preferences, habits, and interactions with products. Such analytics help businesses better understand their audience and make informed decisions aimed at development.

Tools and technologies for developing cross-platform applications

Creating cross-platform applications requires the use of a variety of technologies and tools that provide high performance, functionality, and user experience. If you are wondering what is the best way to write cross-platform applications, then first of all, you should pay attention to popular frameworks and languages, such as Flutter using Dart and React Native in JavaScript.

Here are the main technologies that our teams use in their work:

• Flutter/Dart. Flutter is a popular cross-platform development tool from Google. It allows you to create a single code for Android and iOS, and also has a hot reload feature, which speeds up production and reduces costs. Developing cross-platform applications on Flutter provides high performance due to the compilation of Dart to native code, and an extensive widget library allows you to create attractive and convenient interfaces.
• React Native. Another popular framework for creating cross-platform applications. It allows you to use JavaScript to write a single code for Android and iOS platforms, provides flexible interfaces and ready-made components, and supports native modules, providing access to all hardware features of devices. This makes React Native an excellent choice for projects where speed of implementation and versatility are important.
• Server technologies. The choice of server technologies depends on the features of the functionality and requirements for the application. For example, these can be the programming languages Python, Java and PHP, as well as popular frameworks. So, to quickly create server solutions in Python, we can use Django/Flask, and for developing complex microservice architectures in Java, Spring Boot is perfect.
• Databases. Storing and managing data in applications can also be implemented using various solutions. Firebase Realtime Database offers real-time data synchronization, which is convenient for dynamic applications. PostgreSQL and MySQL are used to work with structured data, and MongoDB is suitable for flexible processing of unstructured data.
• Notification Management Tools. Push notifications play an important role in user interaction. For their technical implementation, we can use Firebase Cloud Messaging, a tool from Google, or, alternatively, OneSignal, which provides analytics and message personalization capabilities.
• Analytics tools. Platforms such as Google Analytics for Firebase and Amplitude are used to track user behavior and analyze data. These tools provide detailed information about user interactions with the app, which helps improve functionality and user experience.
• Payment system integration. To simplify transaction processing, applications integrate with payment systems such as Stripe and PayPal, which support a wide range of payment methods. Also important is the implementation of Apple Pay and Google Pay for seamless integration of mobile payments.

Cross-platform application development: main stages

On a technical level, creating a mobile application is a complex and structured process involving a whole team of qualified specialists. In our company, it consists of the following stages:

• Analysis of customer requirements and market research.
• Development of technical specifications.
• Design and prototyping.
• Development of UI/UX design.
• Technical development of client and server parts.
• QA testing.
• Release: placing the application in the Play Market App Store.
• Support and further development of the project.

Following these steps not only streamlines your workflows, but also ensures that the final product meets your business needs, user expectations, and the demands of the modern market. In addition, such a consistent and thoughtful approach helps minimize risks, optimize resources, and ensures high-quality results.

Why is it worth starting cooperation with AVADA MEDIA

Our dedication to high quality standards, extensive experience and genuine passion for helping our clients achieve their business goals enable us to develop impressive cross-platform applications. Our solutions resonate with end users, stand out in the market and bring real value to your business.

By choosing to cooperate with AVADA MEDIA, you receive:

• Access to the latest technology and a team of top professionals who work on your project with maximum efficiency.
• Modern and reliable solutions that combine high performance, security and convenience for users.
• Transparent development process , precise adherence to deadlines and results that meet your budget and expectations.

Create an innovative cross-platform application with AVADA MEDIA and turn your business ideas into reality!