2D configurators

In today's business, where personalization and interactivity have become key factors for successful interaction with consumers, 2D configurators are an indispensable tool for companies in various industries. They give users the opportunity to customize products in real time to their individual preferences - change the appearance, size, color, materials and other characteristics, which significantly increases engagement and increases the conversion rate.

AVADA MEDIA offers services for the development of flexible and customizable 2D configurators , adapted to the tasks of your business, which will help you take interaction with consumers to a new level.

What kind of business and in what cases needs 2D configurators?

2D configurators have a great impact on improving user experience, and due to their versatility, they have found wide application in many business sectors. Let's consider some areas where their use is most important and appropriate.

E-commerce

For e-commerce companies, 2D configurators create new opportunities to increase customer engagement by making the shopping experience as transparent and personalized as possible. In addition, interactive, real-time product visualization improves the decision-making process, which leads to increased conversions and reduced returns.

Manufacturing and industrial companies

For equipment manufacturers and industrial companies, 2D configurators are becoming an indispensable tool for optimizing production processes and improving communication with customers. With their help, product buyers can independently configure complex products, select the necessary components, sizes and other characteristics, which simplifies the interaction process and reduces the likelihood of errors.

Design and architecture

In the field of interior design and architecture, 2D configurators allow you to create layouts of rooms or objects with the ability to customize elements. For example, the client can change the arrangement of furniture, select finishing materials and visualize them in real time. This simplifies the process of project approval and speeds up decision-making.

Education

2D configurators are also often used in online distance learning platforms to create a deeper and more interactive learning environment. Interacting with real-time visualizations helps students grasp complex concepts faster, which increases learning efficiency and user satisfaction.

Key Features and Benefits of 2D Configurators for Business

Technical features make 2D product configurators an extremely effective tool for business, which is why their use is often a higher priority even compared to 3D visualizations. Let's see why:

• Ease of use . 2D configurators have a low entry barrier for users and provide an intuitive interface, making them ideal for a wide audience.
• Fast loading. 2D visualizations load on site pages almost instantly and do not require large computing resources, which has a positive effect on SEO and user experience.
• Cross-platform . Standard web technologies are used to develop 2D configurators, so they can work in any browser and on different devices without additional optimization.
• Economic feasibility . Compared to complex 3D models, such configurators are developed significantly faster and require less investment.
• Data analytics : Configurators collect valuable data about customer preferences and popular product variations. This information can be used to study market trends and in business planning.

Types of 2D configurators

2D configurators are created taking into account individual business needs and allow flexible adaptation of products to the unique requests of each client. Let's consider how different types of configurators help companies in specific industries:

• Furniture and interior configurators . Furniture customization is not only about choosing colors and materials, but also about configuring sizes, shapes, and even placement in the interior. For designers and furniture manufacturers, 2D configurators are an extremely valuable tool that simplifies the sales process.
• Configurators for clothing and accessories . Allows users to change the color, cut, material and other parameters of clothing or accessories. This is an ideal tool for brands focused on customization of products according to customer requests.
• Window and door configurators . With the help of 2D configurators, clients of companies in this industry can experiment with the selection of colors, materials, sizes and other characteristics of products. This allows manufacturers to take into account the individual needs of each consumer and increases audience satisfaction.
• Configurators for souvenir products . Companies producing souvenirs can use 2D configurators to customize logos, images, and inscriptions on products. This makes such products more personalized and attractive to customers.
• Configurators for building materials . Companies that produce and sell building materials can use 2D configurators to select and visualize various finishing products, such as tiles, wallpaper or flooring. This allows their customers to experiment with colors, textures and patterns to find the best solution for their premises.

Examples of successful use of 2D configurators

2D configurators are actively used by major brands and have repeatedly demonstrated their effectiveness. Let's look at several successful cases where the use of such a tool helped companies achieve outstanding results and consolidate their leadership positions in the market.

Nike: Customize your sneakers via the Nike By You platform

One of the most famous examples of successful use of 2D configurators is the Nike By You platform, where Nike offered its customers the opportunity to customize sneakers by choosing colors, materials, and even adding unique inscriptions. This allowed users to create unique and personalized shoe models directly on the brand's website.

The platform allowed the brand to increase the average bill, as well as raise the level of sales of customized models by 30%.

IKEA: furniture and interior configurator IKEA Home Planner

IKEA has successfully used 2D configurators in its online tool IKEA Home Planner, which allows customers to customize furniture and arrange it in their home. Customers can change the sizes, colors, and placement of furniture pieces, allowing them to see in advance how their order will look in a specific space.

This allowed the company to reduce the number of product returns and increase sales by 25%.

Ray-Ban: Sunglasses Configurator

Ray-Ban offers its customers a 2D configurator to customize their sunglasses. Users can choose the color of the lenses, the frame, add engraving and immediately see how their final product will look.

As a result, the company's online sales increased by 20%. In addition, customer engagement increased, with customers spending more time on the site experimenting with different models.

What technologies are used to create 2D configurators

To create interactive, flexible and expandable 2D configurators that are easily integrated into websites and fully cover business needs, we at AVADA MEDIA can use various technologies. Here are some of them:

• HTML5 and CSS3 . The core technologies for creating structured markup and styling the user interface. They provide the foundation for displaying content in the browser.
• JavaScript. Used to implement interactivity, animations, and responses to user actions in configurators.
• Canvas API . HTML5's built-in technology for drawing and manipulating 2D graphics, allowing you to create interactive elements directly in the browser.
• Fabric.js : A library for working with HTML5 Canvas, making it easy to create interactive and customizable graphics.
• Snap.svg - A vector graphics tool that lets you manipulate SVG elements to create interactive interfaces.
• Konva.js. A library for creating complex animations and interactive elements in Canvas and SVG.

Why choose AVADA MEDIA?

AVADA MEDIA provides comprehensive services for creating 2D configurators. In each project, we strive to implement cutting-edge innovations that will help you reach your audience and take interaction with consumers to a new level. To do this, we use all the possibilities of modern technologies, as well as the extensive experience, knowledge and creative approach of our highly qualified specialists.

Want to offer your customers a unique experience with your products and increase your sales? Contact us and we will help you develop a solution that will highlight the individuality of your business and help you achieve outstanding results!